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Keywords: value proposition principles
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (4): 3–8.
Published: 17 July 2017
... Publishing Limited Licensed re-use rights only sustaining innovation Curt Carlson SRI CEO principles of market creating innovation SRI International value proposition principles For most established firms, a change in organizational culture – from a focus on an existing brand or business...
