The three ‘R’s of growth strategies: radical, rational or robust

Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do.