Applying game theory to strategic moves

Contends that to be a success businesses need both to create and capture value — but the processes for doing each are fundamentally different. Argues that business should be seen as a game and games have players, proposing a framework that helps strategists to broaden their thinking by identifying players and relationships. Contends the crux of the issue is that business is co‐operation when it comes to creating a pie and competition when it comes to dividing it up.