It's tough out there, and likely to get a lot tougher yet

Posits that, during the 1980s, many Western multinational corporations (MNCs) were seen as lumbering giants, going the same way as dinosaurs. Looks at globalization and its effects, with particular events from the protest in Seattle, in 1999, where 50,000 protestors against the WTO were involved in riots. Highlights, in four shaded boxes, various examples from India of globalization and its effects. Sums up that a constant reappraisal situation needs to exist to enable understanding of the global economy.