Starbucks: Brewing a New Song

“Starbucks has used stakeholder dialogues for several years to address specific challenges. For example, throughout the 1990s, the coffee company has been hearing from environmental groups and its customers about songbirds. The connection between songbirds and coffee is that Latin American coffee has traditionally been grown in a forest environment that provides habitat for many species, including wintering migratory songbirds. Changes in the way coffee is being cultivated has led to the reduction of tropical forests at the same time that that North Americans have witnessed a decline in the number of songbirds. Although Starbucks doesn't grow coffee beans, it...