Dynamic Research: The Challenge of Acquisition How Corporate Culture & Structure Impact Change Management Available to Purchase

Mark sat in his office overlooking the bustling floor of Dynamic Research's new office building. He was exceptionally proud of the growth the company had experienced in the past few years since founding it in 2001. Under his leadership as CEO, Dynamic had become a key player in the industry of marketing research.

He was also concerned. Dynamic's parent company, Atlas Group, had entered into a hostile takeover in 2009 which merged Dynamic with their largest competitor, RNS. It was Mark's responsibility to make sure this merger went smoothly. The integration of the two companies was widely viewed as the...