Dynamic Research: The Challenge of Acquisition How Corporate Culture & Structure Impact Change Management Available to Purchase

This case presents the operational and cultural changes during an acquisition between two large online panel companies. The case is written from the perspective of Mark who is the North American CEO of Dynamic Research, the acquiring company. Because the acquisition was a hostile takeover, Mark initially had very little information about RNS, the acquired company, prior to the acquisition. In light of this lack of information, Mark was faced with several issues after the completion of the acquisition. Operationally, he had to merge two companies that had very different ways of doing business. Culturally, he was dealing with two...