Teaching Notes: Cazoo: ambition on the fast lane – growth, collapse and strategic crossroads Available to Purchase

This case study traces Cazoo’s fast rise and sharp fall as a digital disruptor in the UK used car market. Launched in 2018, it grew quickly with venture funding and a $7bn special purpose acquisition company listing. But growth brought problems: operational gaps widened, market conditions shifted and leadership changed. By 2025, the company had slimmed down into a lean marketplace model and faced a difficult choice: continue alone, join forces through a merger or acquisition or step away entirely. The case study helps students explore strategy, entrepreneurship and leadership in practice. It applies tools like valuable, rarity, inimitability, and...