... marketing strategy and brand management courses in business management and commerce streams can use this case. This case can also be used for marketing specialization courses at the undergraduate and postgraduate levels. Corresponding author Avil Saldanha avilsaldanha@gmail.com Disclaimer...

.... Research methodology This case is written on the basis of available secondary data sources including news articles, book chapters, video (YouTube) interviews, research papers and industry reports. Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation...

... Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion In effect, what was happening was all too familiar: Leslie Wexner’s empire grew rapidly and brought with it unparalleled glitter and glamour. This made...

... seniors or master students with basic strategic marketing training. This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive. It provides the basis of discussions on the topics of brand management...

... level This case was written for undergraduate-level Marketing Principles or Sport Marketing courses. Marketing strategy Marketing mix Situational analysis Sport marketing Brand management Baseball team The WooSox finished the 2022 season in the top six in attendance per game in all...

... market’s impact on pricing and distribution strategies. It can be used for a marketing course at the MBA level to explore the concepts in a growing company’s brand image or an undergraduate specialized course in brand management or marketing management. The students also learn how the fashion industry’s...

.... Jayanthi Thanigan can be contacted at: jayanthi.thanigan@manipal.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Targeting Market segmentation Product positioning Brand management Baby milk products Shankar Bharadwaj, a young...

... for Cadbury Plant Bar in India and whether Mondelez can introduce a similar version in India. Complexity academic level The case is suitable for use in the Marketing Management course of MBA programmes. It can also be used in elective courses related to Brand Management and Integrated Marketing...

... to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help...

...Brooke Klassen; Brian Lane Theoretical basis The case learning objectives and discussion questions relate very closely to several theories related to branding, including brand positioning, brand growth, brand management, customer value proposition, brand matrix and brand identity. Research...

... and the consequences for its brand management. Research methodology This case is built on primary (one in-depth interview and two focus group) as well as secondary data sources (previous research and web information). Relevant courses and levels This case is designed to be used in a marketing management...

... This case could be a part of the Marketing Management course in an undergraduate Program in Business Management. The specific topics which could be facilitated through this case are Segmenting, Targeting and Positioning. The case could also be a part of a Brand Management course in the same program...