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Keywords: Consumer behavior
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–17.
Published: 21 August 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Entrepreneurship Corporate growth Brand management Consumer behavior Kenyan wines Californian wines Supply chain management Experiential consumption Wine industry The last few patrons filed out...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 17–30.
Published: 09 April 2024
... Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment Aparna Purohit, the Country Head of Amazon Prime was deeply troubled with the cases filed against her and Amazon Prime. Amazon Prime Video attained success and rapid growth...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (1): 146–174.
Published: 20 April 2021
... can be contacted at: jeff.overby@belmont.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only International business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry...
