... Publishing Limited Licensed re-use rights only Automobile marketing Consumer behaviour Corporate communications Innovation Online influencers Social media handles of automobile experts in India were abuzz on 15 August 2024, a public holiday marking the country’s 77th Independence Day, due...

.... The case was compiled from published sources. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing Brand management Crisis management International marketing Consumer behaviour On November 6, 2024, Coca-Cola’s vice president...

... Publishing Limited Licensed re-use rights only Strategy Marketing strategy Small businesses Entrepreneurship Consumer behaviour Food marketing Neuromarketing Antioquia, one of Colombia’s 32 departments (states), is home to Medellín, the country’s second-largest city with a population...

.... Research methodology This case is written on the basis of available secondary data sources including news articles, book chapters, video (YouTube) interviews, research papers and industry reports. Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation...

... to strategize for different stages in the decision-making processes. Anagha Shukre can be contacted at: dr.anaghashukre@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Retail store Social shopping Webrooming...