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Keywords: Gourmet
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2014) 10 (2): 145–155.
Published: 01 August 2014
...Sambhavi Lakshminarayanan; Savita Hanspal Synopsis Cupcakes by Lizbeth (CBL) was a “gourmet” cupcake‐focussed retail store chain founded by a married couple. Eight years after opening, CBL used the relatively uncommon process of a “reverse merger” to become publicly traded. At that time, it had...
