... and demand for clean labels continue to shape the competitive landscape of the soft drinks industry. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing Brand management Crisis management International marketing Consumer behaviour...

.... Since its international market entries in 2016, Wolt has experienced exponential growth, operating in 25 countries by 2023 (see Exhibit 1). The following sections describe the global food delivery sector, Wolt’s international growth and its acquisition by DoorDash in more detail. Each section...

... of the five key international market entry strategies: exporting, licensing, contract manufacturing, joint ventures and investment (equity/acquisition). The case works well in the classroom, even if people are unfamiliar with the musical instrument retail industry. Participants are most likely aware of some...

... – the product life cycle and diffusion of innovation theory – and how differences across international markets impact these concepts. Finally, there are significant cultural issues at play in this case as well. Theoretical models of national culture, such as Hofstede, Hall and others, can be used to examine...

..., and how, to build customer relationships outside the firm's home country. Such decisions confront many companies facing increasingly global industry environments. The eclectic paradigm, developed by John Dunning, explains why companies expand and participate in international markets. Corresponding...

... at: srosenbe@monmouth.edu © Emerald Group Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only International marketing Strategic management Entrepreneurs Sustainable development It was the middle of September 2011 and the weather in New Jersey had turned...