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Keywords: Marketing policy
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 17–30.
Published: 09 April 2024
... Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment Aparna Purohit, the Country Head of Amazon Prime was deeply troubled with the cases filed against her and Amazon Prime. Amazon Prime Video attained success and rapid growth...
