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In 2012, Vivian assumed the role of General Manager at the eBay China Development Center of Excellence (CCOE) with the objective of steering the growth of CCOE by initiating a cultural transformation plan. Vivian encountered numerous challenges in reshaping the organization as a new and female leader, especially facing her diminished authority when headquarters decided to realign reporting lines. This case, which illustrates real-world business scenarios, is designed to empower students to understand practices of organization transformation and leadership.
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Copyright © School of Management, Fudan University
2025
School of Management, Fudan University
Licensed re-use rights only. No part of this publication may be reproduced, copied, stored, transmitted or sold in any form or by any means without the permission of School of Management, Fudan University. To request permission to reproduce materials, please call +86-21-2501 1399, or email to case@fdsm.fudan.edu.cn. This case was funded by Fudan premium Fund of Management. For more case information, please go to http://case.fdsm.fudan.edu.cn/.
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