Teaching Note: Organizational Transformation at Wanbang Pharmaceutical Technology

Founded in 2006, Anhui Wanbang Pharmaceutical Technology Co., Ltd. (Wanbang Pharmaceutical Technology) is a contract research organization (CRO) that provides pharmaceutical research and clinical research services to pharmaceutical companies. The company is committed to improving the efficiency of drug development by shortening R&D cycles, controlling R&D costs, and reducing R&D risk. Its founder, Ms. Chunlei Tao, is a university faculty member who previously worked in pharmaceutical companies as a sales representative, workshop director, vice president of sales, and general manager. Over the course of her entrepreneurial journey, she led the company to 17 consecutive years of profitability. On September 25,...