Dunzo was established in 2015 by Kabeer Biswas and his team, becoming one of India’s foremost hyperlocal delivery platforms. Using a convenience-centric model, it guaranteed delivery of any item within an hour, swiftly appealing to urban millennials and obtaining investments from Google, Reliance Retail and other significant entities. Dunzo’s innovative integration of a gig workforce, AI-driven routing and customer-focused service facilitated swift expansion across various Indian cities.
By 2022, the quick-commerce sector had become highly competitive, with well-funded competitors like Blinkit, Swiggy Instamart and Zepto using aggressive pricing and marketing strategies. Dunzo encountered rising operational expenditures, elevated customer acquisition costs...
