... Conjoint analysis New product development Entrepreneurship Quantitative marketing research During July 2023, Preedha Vinchit, product marketer at the Thani Food Institute (TFI), faced a critical decision regarding the launch of the passion fruit-infused vinaigrette (PFIV). Developed from TFI’s...

..., recording, or otherwise—without the permission of the Kellogg School of Management. This case was prepared by Professor Robert Schieffer with research assistance from Min Chen, PhD candidate. 07 07 2005 Forecasting Market Research Market Segmentation Conjoint Analysis...

... with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast...

... study undertaken involving quantitative marketing research. The research team carried out quantitative survey and collected the data. It applied various quantitative research methods such as factor analysis, multiple regression, cluster analysis and conjoint analysis for analysis the collected...