...Hoda El Kolaly; Arpi Khatcherian Learning outcomes After completion of the case study, students will be able to enumerate the unique characteristics of business-to-business (B2B) versus business-to-consumer marketing, explore strategic positioning and how niche marketing can create a competitive...

...Erin G. Pleggenkuhle-Miles; Christopher C. Winchester; A. Erin Bass; Thomas West Theoretical basis The theoretical basis for this case is a focus on strategic positioning as related to Porter’s Generic Strategies. The case accounts Roku’s journey in facing additional competition, highlighting...

... estate strategic positioning valuation Real estate management Small In January 2019, Benedict Clarke needed to address the vacancies at retail shopping center Tulaberry Plaza. The rise in online shopping forced Tulaberry's anchor tenant into bankruptcy and weakened the outlook...

..., or otherwise—without the permission of Kellogg Case Publishing. international business general management international marketing global strategy market analysis strategic positioning What factors should a firm like Motorola consider before entering new markets? The instructor should...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Financial Analysis Growth Strategy Marketing Marketing Planning Marketing Strategy Pricing Strategy Strategic Planning Strategic Positioning...

.... Ethics Global Strategy International Business Negotiation Reputations Risk Management Strategic Positioning Emerging Markets IT consulting Medium I typically provide the assignment questions to students well in advance of the class debrief; this will be the first time many...

... and Acquisitions Pricing Strategy Strategic Positioning Ride-sharing Large The following is the sequence of questions that can be used to facilitate class discussion of the Uber China case. The case is deliberately tightly focused, making it easy to flow through the questions. After...

.... Medium Financial technology Competition Competitive Strategy Decision Making Entrepreneurship Innovation Organizational Structure Strategic Alliances Strategic Positioning © The Kellogg School of Management at Northwestern University 2017 Cases are developed solely as the basis...

... Customer Service Distribution Channels Marketing Marketing Communications Marketing Strategy Service Strategy Strategic Positioning The Lululemon Athletica case can be presented on its own, allowing for a rich exploration of positioning-execution correspondence and giving students an opportunity...

... Product Development Strategic Positioning Real Estate What are the main economic frictions in the U.S. real estate market, and how do they impact home sales? What was Zillow's initial plan? How and why did Zillow adapt this plan? What management lessons can we learn from this case...

... Pricing Strategy Strategic Positioning India The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices...

... products that have lower-priced alternatives, especially in the healthcare industry Branding Ethics International Marketing Health Care Marketing Marketing Strategy Pricing Strategy Strategic Positioning India This case was developed with support from the December 2009 graduates...

... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Competition Competitive Strategy General Management Growth Strategy Strategic Positioning Founded in 1971...

..., personnel at Philips Electronics, and Professor Alexander Chernev assisted in the development of this case. 14 09 2011 Branding Consumer Marketing Innovation Market Analysis Market Research Marketing Strategy Product Management Strategic Positioning Forecasting Demand...

..., photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Change Management Competitive Strategy General Management Innovation Inventory Control Marketing Strateg Operations Management Product Development Strategic Planning Strategic Positioning Figure TN1...

... and operating strategies of both companies and to identify and evaluate the sources of cost differences in their operations. The objective of this case is to illustrate how to determine whether a strategic position of a firm is defensible using trade-off curves. This case was prepared by Stephanie Kahn...

... in leading discussion of this case: Distribution Channels International Business Marketing Communications Marketing Strategy Social Media Strategic Positioning Company Culture Targeting Segmentation Go-to-Market Strategy Mobile telecommunications Medium “The Second Album...

..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy General Management Global Strategy Product Development Strategic Positioning Supply Chain Management Aircraft Large At the dawn of the twenty-first...

..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Decision Making Entrepreneurship Growth Strategy Innovation Motivation Pricing Strategy Strategic Positioning Venture Capital OurCrowd illustrates one type...

... Behavior Reputations Social Media Strategic Positioning Furniture retail small This case gives students the opportunity to explore the concept of organizational status as a competitive asset. CEO Noura Abdullah of Saudi furniture retailer Aura founded her company as a middle...