...Hoda El Kolaly; Arpi Khatcherian Learning outcomes After completion of the case study, students will be able to enumerate the unique characteristics of business-to-business (B2B) versus business-to-consumer marketing, explore strategic positioning and how niche marketing can create a competitive...

...Erin G. Pleggenkuhle-Miles; Christopher C. Winchester; A. Erin Bass; Thomas West Theoretical basis The theoretical basis for this case is a focus on strategic positioning as related to Porter’s Generic Strategies. The case accounts Roku’s journey in facing additional competition, highlighting...

... financial analysis financial strategy real estate strategic positioning valuation After reading and analyzing the case, students will be able to: Calculate the NPV of a lease and convert it into an effective rent Understand the limitations of using effective rents to drive lease decision...

..., or otherwise—without the permission of Kellogg Case Publishing. international business general management international marketing global strategy market analysis strategic positioning What factors should a firm like Motorola consider before entering new markets? The instructor should...

... Planning Marketing Strategy Pricing Strategy Strategic Planning Strategic Positioning Eye care Small Dr. Phillip Hoopes, a LASIK surgeon, is considering how to respond to discounting by his competitors. He had built a high-end practice with costly advanced technology...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Ethics Global Strategy International Business Negotiation Reputations Risk Management Strategic Positioning Emerging Markets IT consulting...

..., photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Global Strategy Marketing Planning Marketing Strategy Mergers and Acquisitions Pricing Strategy Strategic Positioning Ride-sharing Large This case was prepared...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competition Competitive Strategy Decision Making Entrepreneurship Innovation Organizational Structure Strategic Alliances Strategic Positioning Financial...

... to students to help them prepare for class discussion of the case: Branding Consumer Marketing Customer Service Distribution Channels Marketing Marketing Communications Marketing Strategy Service Strategy Strategic Positioning Sports apparel Large The case traces...

... Development Strategic Positioning Real Estate Medium The case is designed for graduate and executive students of management. It can be used in strategy or real estate modules and courses. This teaching note assumes that students have some background in finance as well as a basic...

..., recording, or otherwise—without the permission of Kellogg Case Publishing. Branding Ethics International Marketing Health Care Marketing Marketing Strategy Pricing Strategy Strategic Positioning India The case tells the story of Synthroid from its development in 1958...

..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Competition Competitive Strategy General Management Growth Strategy Strategic Positioning Founded in 1971 and acquired by CEO Howard Schultz in 1987, Starbucks was an American...

... and operating strategies of both companies and to identify and evaluate the sources of cost differences in their operations. The objective of this case is to illustrate how to determine whether a strategic position of a firm is defensible using trade-off curves. This case was prepared by Stephanie Kahn '10...

..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Branding Ethics International Marketing Health Care Marketing Marketing Strategy Pricing Strategy Strategic Positioning India The case tells the story of Synthroid from its...

... Marketing Strategy Product Management Strategic Positioning Forecasting Demand Interactive Television In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The company's goal was ambitious: it hoped to revolutionize how Americans watched television...

.... Figure 4. © 2012 The Lego Group, used with permission. Change Management Competitive Strategy General Management Innovation Inventory Control Marketing Strateg Operations Management Product Development Strategic Planning Strategic Positioning Figure TN1 Strategy...

.... Distribution Channels International Business Marketing Communications Marketing Strategy Social Media Strategic Positioning Company Culture Targeting Segmentation Go-to-Market Strategy Mobile telecommunications Medium The following might aid instructors in leading discussion...

... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy General Management Global Strategy Product Development Strategic Positioning...

..., recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Decision Making Entrepreneurship Growth Strategy Innovation Motivation Pricing Strategy Strategic Positioning Venture Capital I typically provide some additional statistics on the crowdfunding...

... the importance of not only building but also actively managing status in a manner consistent with a firm's strategy Competition Entrepreneurship General Management Growth Strategy Market Analysis Marketing Strategy Organizational Behavior Reputations Social Media Strategic Positioning...