Keywords: growth strategy
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Teaching Notes
Teaching Notes 1–17.
Published: 13 July 2026
...Amarpreet Singh Ghura; Swati Lodha; Dharmistha Gala Corresponding author Amarpreet Singh Ghura profasghura@gmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only International business Growth strategy Dehydrated food Food...
Teaching Notes
Teaching Notes 1–10.
Published: 23 March 2026
...Subhalaxmi Mohapatra; Diti Pundrik Vyas Corresponding author Diti Pundrik Vyas diti.p.vyas@gmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Small business Growth strategy Value-chain analysis Cloud kitchen Healthy food...
Teaching Notes
Teaching Notes (2025) 21 (2)
Published: 03 February 2025
... regained positive growth, they then started to lose momentum. In this scenario, Kofi, the CEO and co-founder, is considering marketing strategies to catalyze growth. Students assume the role of Kofi and are asked to recommend growth strategies to move the company forward. In doing so, they must scan...
Teaching Notes
Teaching Notes 1–25.
Published: 05 December 2024
... environmental changes affect the organisation; and create: formulate a growth strategy for Berrylush. Case overview/synopsis Two young MBA graduates from a top Indian management institution dreamed of running a large-scale business, providing women all over India with high-quality western clothing...
Teaching Notes
Teaching Notes 1–24.
Published: 06 September 2024
...Ahmad Izzat Fauzan Sahim; Raja Nerina Raja Yusof Learning outcomes At the end of the case study exercise, students will be able to evaluate a company’s competitive standing and formulate business growth strategies based on internal and external environment analysis, develop business strategies...
Teaching Notes
Teaching Notes (2024) 20 (4): 812–836.
Published: 02 July 2024
..., such as decisions related to growth strategy (remain small and unique vs become large and mass scale), to maintain a physical presence vs digital presence and the form of digital presence, are dwelt upon. The case is aimed at graduate students in an entrepreneurship or family business course. It could also...
Teaching Notes
Teaching Notes 1–11.
Published: 23 April 2024
... Porter's Five Forces branding growth strategy Set in 2015, this case studies the evolution of Devils Backbone Brewing, LLC (DBB), from idea to fast-growing start-up. In the case, company founders Steve Crandall and his wife Heidi have pledged all their financial resources to the craft-brew...
Teaching Notes
Teaching Notes 1–21.
Published: 01 March 2024
... to know why franchising is such a common way of delivering services to end users, describe the “place” decisions of physical channels, and be familiar with the strategic and tactical location considerations and devise a growth strategy to expand the business. Case overview/synopsis Situated at Tito’s...
Teaching Notes
Teaching Notes 1–24.
Published: 27 February 2024
... development Sustainable development Strategic marketing Marketing management Growth strategy Market dynamics Strategic decision-making Industry trends Industry analysis Sustainability PESTEL analysis Porter’s five forces 3Cs model Competitive landscape This case study is about young...
Teaching Notes
Teaching Notes 1–16.
Published: 08 December 2022
... they afford these resources? Question 5 10 minutes The instructor should now ask the class to put together the results of the first four questions into a coherent growth strategy. This will include suggestions from different students, then choose the top three strategies and add to them...
Teaching Notes
Teaching Notes 1–21.
Published: 18 October 2022
.... What should Vakrangee do to sustain its competitive advantage? Should it focus more on differentiation or cost-leadership? © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Growth strategy Value creation Sustainable...
Teaching Notes
Teaching Notes 1–25.
Published: 29 June 2021
...Rihana Hoosain; Geoff Bick; Mikael Samuelsson Subject area of the teaching case: The case is particularly relevant for students studying elements of business strategy with an interest in strategic decision-making, competitive strategy, and growth strategy. The case leverages several strategic...
Teaching Notes
Teaching Notes 1–15.
Published: 24 April 2020
... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. branding consumer marketing corporate strategy decision-making growth strategy market research marketing planning marketing...
Teaching Notes
Teaching Notes 1–17.
Published: 24 June 2019
... to reduce wait times, expand distribution channels, or franchise? Students assume the role of Velez and are asked to recommend which growth strategy would be their top priority. In doing so, they are required to evaluate how these strategies pertain to the company's business model and value proposition...
Teaching Notes
Teaching Notes 1–18.
Published: 03 December 2018
... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Board of Directors Corporate Governance Diversity Ethics General Management Growth Strategy...
Teaching Notes
Teaching Notes (2018) 14 (6): 672–693.
Published: 12 November 2018
...-managers needed to decide on a growth strategy that would let them leverage their strengths. In analyzing their successes so far, they needed to evaluate their business model including their product line, target markets, marketing strategy (including the pricing strategy, product lines, and channels...
Teaching Notes
Teaching Notes 1–15.
Published: 24 October 2018
..., or otherwise—without the permission of Kellogg Case Publishing. Business Process Improvement Entrepreneurial Finance Growth Strategy International Business Logistics Manufacturing Nonprofit Management Operations Management Performance Measurement Social Responsibility Supply Chain Management...
Teaching Notes
Teaching Notes 1–8.
Published: 10 August 2018
... by refocusing on its core and driving strong organic growth. By 2014, the stock price had reached $40, an all-time high. To prevent history from repeating itself, Schultz wanted to ensure that Starbucks' growth strategies not only addressed market opportunities, but also were aligned with the company's brand...
Teaching Notes
Teaching Notes 1–8.
Published: 08 August 2018
... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Board of Directors Corporate Strategy Decision Making Family Businesses Growth...
Teaching Notes
Teaching Notes 1–11.
Published: 10 July 2018
... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Financial Analysis Growth Strategy Marketing Marketing...

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