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Purpose

– The purpose of this paper is to analyze how implementation of a management concept is interpreted by a team within a multinational company. The headquarter “rolls out” a standardized version of teamwork within a lean production system. The authors want to investigate what happens.

Design/methodology/approach

– The paper is based on a case study approach in a single company with available data over a long period of time.

Findings

– Instead of being a vehicle for involvement and responsibility through the increased visibility, the tools and techniques become a perceived control mechanism because of a lack of connection between norms and values and tools. Despite the initiating enthusiasm of manager stating that “we are now at day one of a new life”, the system is perceived as yet another management concept, and the tools implemented did not represent any meaningful improvement.

Research limitations/implications

– The paper is based on a single company, describing a particular phenomenon.

Practical implications

– The paper highlights the importance of involvement when new concepts are transferred into a new social context.

Originality/value

– The in-depth study of a team within a multinational corporation implementing a management concept is unusual. The main theoretical contribution is to combine conceptualization of both social context and management principles.

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