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In this paper the impact of the top management team’s (TMT) cognitive and demographic characteristics on the firm’s strategic assets management performance is evaluated. Strategic assets are those assets as defined by the resource‐based value of the firm, also often referred to as core competencies. The performance measure used is relative efficiency in converting the firm’s strategic assets into firm performance measured by return on investment and return on sales. The technique used to measure relative efficiency is data envelopment analysis. Of the 13 TMT characteristics evaluated about half were statistically significant. The study was performed on firms in the domestic airline industry.

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