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Interest in the total quality (TQ) concept has been gaining considerable momentum within North America. Total quality, which is founded on the belief that organizations can succeed by meeting the needs of their customers, traditionally has been a concern of line management. However, specialists in the area of human and industrial relations have been espousing some of the concepts touted by total quality converts for many years. Participation by these individuals in the implementation of a total quality approach can only help in this regard.

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