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Volume 2, Issue 5
1 May 1990
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Total Quality Management
Total Quality Management Cover Image for Volume 2, Issue 5
Review Article| May 01 1990

German companies react to TQM

Klaus j. Zink;
Klaus j. Zink
University of Kaiserslautern
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Rolf Schildknect
Rolf Schildknect
University of Kaiserslautern
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1360-0613
Print ISSN: 0954-4127
© MCB UP Limited
1990
Total Quality Management (1990) 2 (5)
https://doi.org/10.1108/eb059498

For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality strategies the ‘Made in West Germany’ label has decreased in stature. A recent survey highlights the growing importance of TQM to German companies.

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© MCB UP Limited
1990
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