Keywords: Servicescape
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Journal Articles
The TQM Journal (2024) 36 (7): 1823–1844.
Published: 07 July 2020
... design and manage the museumscape to enhance visitors' satisfaction and loyalty. Originality/value This study is the first application of servicescape theory in the museum context; previous applications focus on for-profit sectors. Some scholars have extended the servicescape framework to include...

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