Welchen stellenwert hat die qualität im tourismus in Russland?

Russia is worldwide one of the most important growing incoming and outgoing markets. The country is actually still in a transition stage between central planned economy and market economy. Considerations on quality didn't play a major role in the socialist enterprise, therefore is a lack of quality in service culture in Russia. Altough the average Russian consumer is not used to a high level of service quality, the category of the “new rich” is a rather high demanding and critical tourist segment. In the near future, the importance of quality and quality management will increase in Russia.