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Purpose

While most practitioners and researchers agree that social networking is a tool for the masses to stay in touch, this paper aims to explore an untapped use for this medium in the workplace.

Design/methodology/approach

This paper gives the authors' viewpoint and relies on their experience and a review of literature.

Findings

There is a synergy between knowledge management and e‐learning through these social networking tools.

Practical implications

By incorporating knowledge management with social networking, organizations could have a new vehicle for e‐learning, allowing formal and informal information to flow along the “super highway”.

Originality/value

This paper shows that both knowledge management and e‐learning bring value to an organization and through the use of social networking, knowledge will no longer be confined to a certain group of individuals, but would allow an organization to learn from its most valuable asset – its employees.

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