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Purpose

This conceptual article aims to explore the current state of knowledge management systems, to describe the potential role of synthetic worlds for knowledge integration, and to suggest a future research agenda.

Design/methodology/approach

Using the constraints of current knowledge management systems outlined in Alavi and Tiwana as a guiding structure, this article explores knowledge integration through a synthetic world and outlines several propositions intended to frame existing knowledge and guide the development of future inquiry.

Findings

Current knowledge management systems neither exploit the capabilities of high performance computing, nor adequately address organizational challenges presented by increasingly knowledge‐laden, dispersed, global organizations. The limitations of current systems: constraints on transactive memory, insufficient mutual understanding, limited retention of contextual knowledge, and inflexibility of organizational ties; can be effectively addressed through the synthetic world environment.

Originality/value

Debate regarding the role of Web 2.0 in twenty‐first century knowledge management continues. In order to move this debate forward, the Web 2.0 phenomenon must be unbundled and the role a specific virtual environment may play considered. To that end, this article explores the potential role of synthetic worlds for organizational knowledge management and integration. It heightens awareness and generates dialogue that fosters an appreciation of the emerging synthetic world environment.

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