Purpose

This literature review aims to examine the use of artificial intelligence (AI) to facilitate conversions between tacit and explicit knowledge, driving organizational knowledge creation.

Design/methodology/approach

Drawing on Nonaka’s socialization, externalization, combination and internalization (SECI) model, the authors applied thematic coding to 82 academic articles to analyze how AI facilitates the four key processes of knowledge creation.

Findings

The authors generated five propositions that highlight the multifaceted role of AI in organizational knowledge creation.

Research limitations/implications

This systematic review serves as a stocktake of current knowledge. Its scope is limited by the time frame, which may exclude insights beyond the emergent phase. Future researchers should examine a broader period to capture the evolution of AI capabilities over time.

Practical implications

Insights from the systematic review can help organizations strengthen their organizational knowledge creation by aligning AI tools with human expertise.

Originality/value

The findings of this review can be used to refine the SECI model and enhance the limited theoretical understanding of the role of AI in organizational knowledge creation. The study offers a process-based account of how AI facilitates the generation, augmentation and updating of organizational knowledge through micro-level processes.

Given its self-learning and generative capabilities, artificial intelligence (AI) has the potential to revolutionize organizational knowledge creation, which is constrained by human cognitive limitations (Alavi et al., 2024; Haefner et al., 2021). A firm’s capacity to generate new knowledge is tied to its innovative capabilities and competitive edge (Audretsch and Belitski, 2023). For managers, understanding the role of AI in firm value creation is crucial (Bhalerao et al., 2022; Enholm et al., 2022). Therefore, it is essential to develop a theoretical framework to explain the role of AI in organizational knowledge creation, helping firms to integrate AI into their knowledge management strategies, expand their knowledge base and remain competitive (Robertson et al., 2024).

Studies have highlighted the potential of AI in supporting organizational knowledge creation. AI can overcome human cognitive limitations by rapidly identifying patterns and drawing new insights from data, enhancing the quantity and quality of new knowledge (Garbuio and Lin, 2021; Jarrahi et al., 2023). For example, Bag et al. (2021) found that AI can enhance rational marketing decision-making. In addition, AI is transforming the creation of tacit knowledge, which is central to human agency (De Bruyn et al., 2020). However, despite the potential of AI for organizational knowledge creation, a comprehensive understanding of how firms can leverage AI for this purpose is lacking (Harfouche et al., 2023), leading to calls for more research on this topic (Chen et al., 2024; Hadjimichael and Tsoukas, 2019).

Tacit and explicit knowledge are the fundamental elements of organizational knowledge (Olan et al., 2022). Nonaka’s (1994) socialization, externalization, combination and internalization (SECI) model provides a useful framework for examining how AI can generate organizational knowledge by influencing the dynamic interactions between tacit and explicit knowledge across four interdependent processes (Alavi et al., 2024). While it does not specifically address the role of AI in organizational knowledge creation, the SECI model can be applied to AI–human interactions to elucidate how organizational knowledge can be augmented through micro-level processes.

This literature review aims to answer the following research question:

RQ.

How does AI contribute to organizational knowledge creation?

It contributes to the existing literature in three important ways. First, while prior research has provided insights into how AI can contribute to firms’ knowledge development, few studies have specifically explored how AI influences the conversion between tacit and explicit knowledge. By grounding our analysis in the four micro-processes of the SECI model, we respond to calls for micro-foundational approaches in the knowledge management research (Foss and Pedersen, 2019; Montgomery et al., 2024). Second, while the knowledge management and digital transformation literature is well developed, we examine the specific processes involved in the AI-driven creation of organizational knowledge, responding to calls for a deeper understanding of the connections between knowledge management and Industry 4.0 (De Bem Machado et al., 2022). Third, we extend the SECI model to the AI context, offering a nuanced conceptualization of how AI facilitates organizational knowledge creation. In particular, we articulate AI’s impact on the interactions between tacit and explicit knowledge, enriching the scholarly discourse on organizational knowledge creation in the digital transformation era (Chen et al., 2024).

The remainder of this paper is structured as follows. Section 2 reviews the literature on the role of AI in organizational knowledge creation; Sections 3 and 4 present the literature review methodology and findings, respectively; Section 5 discusses the findings; Section 6 presents the limitations and future research directions; and Section 7 concludes the paper.

Knowledge is often categorized as explicit and tacit. The interactions between these two types of knowledge generate new organizational knowledge that can drive innovation and strategy (Olan et al., 2022). According to Nonaka et al. (2006, p. 1179), “organizational knowledge creation is the process of making available and amplifying knowledge created by individuals as well as crystallizing and connecting it with an organization’s knowledge system.” Nonaka’s (1994)SECI model has been widely adopted in knowledge management research, influencing numerous conceptualizations in the field (Farnese et al., 2019). Nonaka (1994) argued that knowledge is created by the interaction between explicit and tacit knowledge through four distinct processes: socialization, where shared experiences of everyday social interactions are converted into new tacit knowledge; externalization, where tacit knowledge is made explicit through processes such as dialogue; combination, where the knowledge of different individuals is merged; and internalization, where explicit knowledge is converted to tacit knowledge through “learning by doing.” These four processes comprise the SECI model, explaining how knowledge creation occurs at the individual, group and organizational levels (Nonaka and Toyama, 2003).

Advances in AI have enabled its application to knowledge management, emphasizing the process of identification, capture and utilization of organizational knowledge to enhance a firm’s competitiveness (Alavi and Leidner, 2001). AI is defined as “a system’s ability to interpret external data correctly, learn from it and use that learning to achieve specific goals and tasks through flexible adaptation” (Haenlein and Kaplan, 2019, p. 5). Machine learning is a subset of AI that can learn patterns from data and experience without being explicitly programmed (Haefner et al., 2021). Through machine learning, AI has the capacity to discover new relationships and patterns in data (Lee and Shin, 2020), thereby creating new organizational knowledge beyond the capabilities of traditional information technology systems. By collecting, processing and analyzing data, AI can enhance organizational knowledge and promote continuous learning (Meyer et al., 2020). Furthermore, AI-generated information and knowledge are stored in a firm’s knowledge repository, forming the basis of organizational memory (Okudan et al., 2021).

Despite these advances, the literature on the role of AI in organizational knowledge creation remains fragmented, highlighting the need for a more holistic and comprehensive understanding.

To systematically explore the literature on the role of AI in organizational knowledge creation, we followed Denyer and Tranfield’s (2009) five-step approach. This approach entails:

  1. question formulation;

  2. locating studies;

  3. study selection and evaluation;

  4. analysis and synthesis; and

  5. reporting and using the results.

Following these steps enabled a transparent and replicable methodology (Tranfield et al., 2003). The details of each step are outlined below.

Based on our research question (Step 1), we carried out a literature search (Step 2) using five databases: Web of Science, JSTOR, Scopus, ScienceDirect and EBSCO Business Source Premier, to retrieve articles to be included in the review. These databases have extensive collections and are frequently used in literature reviews on the intersection between AI and business practices (e.g. Loureiro et al., 2021; Toorajipour et al., 2021). We included articles published from 2011 to 2021, a period marked by rapid developments in AI (Ali et al., 2023). Our search phrase was “knowledge management AND (artificial intelligence OR intelligent systems).” By using broad search terms, we aimed to capture the emerging literature and identify relevant publications (Kaushal et al., 2023). We limited our search to peer-reviewed, English-language journal articles and excluded gray literature. The initial search yielded a total of 885 articles.

In Step 3, we screened the articles to identify those for inclusion in the final review. First, we applied content-related criteria to review the titles and abstracts of articles to assess whether they addressed the research question (Hiebl, 2023). This initial screening step yielded 111 articles after merging the results of the five databases and removing duplicates. Next, we read the full text of the 111 articles to assess their relevance. The final sample comprised 82 articles.

In Step 4, we used thematic coding to identify information related to the four knowledge creation processes (Gibbs, 2007). Relevant information was recorded in an Excel spreadsheet and organized into multiple categories for detailed analysis. The analytical process involved iterative readings of the articles to ensure that we thoroughly captured their nuances. We then aggregated and coded the data into four themes corresponding to the four SECI model concepts.

By following the prescribed steps, we minimized potential bias and errors and enhanced the replicability, validity and reliability of this literature review (Di Vaio et al., 2020; Tranfield et al., 2003). These steps also helped us to rigorously synthesize and organize the literature (Prikshat et al., 2023). Furthermore, selection bias was mitigated by clearly defining the selection criteria and assessing their relevance (Castañer and Oliveira, 2020). Figure 1 illustrates the literature review process.

Figure 1.
A flowchart presents the systematic review process for selecting articles on knowledge management and artificial intelligence in business.The flowchart outlines the article selection process across multiple databases, including Web of Science with 44 articles, J S T O R with 51, E B S C O Host with 100, Scopus with 75, and Science Direct with 615. From an initial total of 885 articles, the first screening involved reviewing titles and abstracts to identify studies on knowledge management and artificial intelligence in business contexts, narrowing the count to 111. A second screening based on full-text review and evidence strength assessment resulted in 82 peer-reviewed journal articles published between 2011 and 2021 being included in the final analysis. Grey literature and non-English papers were excluded.

Summary of the sample collection process

Source: Authors’ own work

Figure 1.
A flowchart presents the systematic review process for selecting articles on knowledge management and artificial intelligence in business.The flowchart outlines the article selection process across multiple databases, including Web of Science with 44 articles, J S T O R with 51, E B S C O Host with 100, Scopus with 75, and Science Direct with 615. From an initial total of 885 articles, the first screening involved reviewing titles and abstracts to identify studies on knowledge management and artificial intelligence in business contexts, narrowing the count to 111. A second screening based on full-text review and evidence strength assessment resulted in 82 peer-reviewed journal articles published between 2011 and 2021 being included in the final analysis. Grey literature and non-English papers were excluded.

Summary of the sample collection process

Source: Authors’ own work

Close modal

This section presents the findings (Step 5) on how AI contributes to organizational knowledge creation, organized according to the four knowledge creation processes of the SECI model.

Knowledge creation begins with socialization, whereby tacit knowledge is shared through everyday social interactions (Nonaka and Toyama, 2003). This sharing occurs both within the organization and between the organization and external stakeholders (Adomako et al., 2021). Despite the potential of AI to facilitate this process, given its adaptive, humanlike cognitive abilities (Mele et al., 2021), its role in socialization has been underexplored. This may be because AI is currently limited by its lack of social skills and contextual sensitivity (Hadjimichael and Tsoukas, 2019). Coombs et al. (2020) highlight that current AI usage primarily focuses on substituting human employees or optimizing decision-making. They found that organizational performance is enhanced when the technical capabilities of AI are combined with the soft skills of humans.

Nevertheless, AI can act as a catalyst for socialization. Gu et al. (2019) found that the use of AI-based knowledge management systems in hospitals improves information dissemination, providing doctors with more time to discuss patient treatments. Intelligent platforms and social robots can also reduce information asymmetry among actors (Mele et al., 2021). Haefner et al. (2021) summarized the three key capabilities of AI in promoting innovation. These include:

  1. exploitation: AI can process large volumes of information at an unprecedented pace, alleviating cognitive constraints and supporting human innovation;

  2. expansion: AI promotes innovation by overcoming organizational boundaries, finding distant solutions and introducing new ideas and opportunities; and

  3. exploration: AI discovers new innovation areas, explores and solves problems and generates new ideas.

AI can also reduce barriers to knowledge creation arising from geographical limitations and improve knowledge flow during socialization. By automating repetitive, procedural and data-intensive tasks, AI frees up human workers from physical tasks, enabling them to engage in social activities such as conversing with customers or learning from experts (Gourlay, 2006). AI enhances the frequency of social interactions, providing more opportunities for humans to acquire tacit knowledge through shared experiences. Therefore, we make the following proposition:

P1.

AI promotes the acquisition of new tacit knowledge by facilitating social interactions between organizational members.

AI facilitates externalization by helping convert tacit knowledge into explicit knowledge. Chatbots, intelligent agents, machine learning and natural language processing can be used to capture insights from employees, customers and suppliers. These AI methods enhance the scope and depth of organizational tacit knowledge (De Bruyn et al., 2020) and improve organizational functions such as purchasing (Allal-Chérif et al., 2021). Toorajipour et al. (2021) note that natural language processing, a critical technique for enhancing human–machine interactions, has received insufficient attention in the supply chain management research.

AI can also optimize managerial decision-making by predicting customer behaviors through pattern recognition (Kozak et al., 2021; Kumar et al., 2021), generating insights for business model innovation (Sjödin et al., 2021) and leveraging knowledge for value cocreation and innovation in business-to-customer firms (Mele et al., 2021). In addition, data mining and automated knowledge acquisition can improve supply chain management (Almuiet and Zawaideh, 2019; Maghrebi et al., 2015; Sundarakani et al., 2021) and industrial platform architecture in business-to-business firms (Jovanovic et al., 2022).

AI also helps convert data into actionable knowledge for developing business strategies. For example, AI can conduct sentiment analyses of text, voice and tone (Paschen et al., 2020b) and proactively scan and process data to reduce information asymmetry (Meyer et al., 2020). In addition, AI enables firms to leverage insights from retail and e-commerce professionals related to consumers, industry trends and competition (Guo et al., 2020; Wang et al., 2021) and identify the causes of poor service quality (Srivastava et al., 2012).

Existing studies have examined the ability of AI to support knowledge externalization by broadening knowledge acquisition. AI can convert structured and unstructured data from everyday communications, such as emails, to detect risks during critical events (Farrokhi et al., 2020; Mercier-Laurent et al., 2018). Using case-based reasoning, Okudan et al. (2021) proposed a risk management tool to build corporate risk memory and improve decision-making. AI also enables a comprehensive understanding of crises by transforming data into business intelligence (Wang and Wu, 2021). Rules-based machine learning and data mining models can be used to prevent the deterioration of machinery (Fernandes et al., 2019), detect fraud, monitor business health and support forensic accounting (Amani and Fadlalla, 2017). Text and data mining methods can also help summarize incomplete data and reveal complex relationships to provide qualitative insights (Altuntas et al., 2015; Zhuang et al., 2013).

In addition, AI contributes to explicit knowledge generation by producing textual content and supporting demand forecasting in tourism (Song et al., 2019; Xiang et al., 2020). It can extract knowledge from data for forensic analysis (Quick and Choo, 2014), identify patterns in databases to inform marketing decisions and planning (Lin et al., 2013; Lee et al., 2013) and predict financial statement fraud (Ravisankar et al., 2011). Furthermore, AI enhances decision-making in business and competitive intelligence by converting data into actionable information and relevant knowledge (Bole et al., 2015; Chen and Lin, 2021) and by providing insights from user-generated context (Chau and Xu, 2012). It also helps firms extract knowledge to support complex and unstructured decision-making (Hoffman and Freyn, 2019; Orriols-Puig et al., 2013) and generate knowledge from diverse sources to augment marketing activities (Bag et al., 2021; Paschen et al., 2019).

Nonaka and Toyama (2003) argue that dialogue is an effective way to articulate and transfer tacit knowledge. AI’s role in expanding both the breadth and the depth of knowledge can significantly aid in knowledge externalization. From these insights, we propose:

P2.

AI can expand the breadth and depth of organizational tacit knowledge acquisition by drawing from internal and external channels. In doing so, AI facilitates the conversion of tacit knowledge to explicit knowledge through algorithmic processing combined with human interpretation and contextualization.

Despite its benefits for externalization, AI also has some limitations, particularly when dealing with relational, somatic and collective tacit knowledge (Sanzogni et al., 2017). De Bruyn et al. (2020) argued that the positive influence of AI on business functions may fall short if AI systems fail to incorporate tacit knowledge into their algorithms and transfer their insights back to humans. Trunk et al. (2020) observed that AI outcomes significantly depend on the ability and willingness of humans to contribute implicit information. This is supported by the knowledge-sharing hostility theory, which explains organizational members’ resistance to knowledge sharing (Husted and Michailova, 2002). According to this theory, the ability of AI to process tacit knowledge is limited if individuals are unwilling to share it. The active participation of individuals in sharing tacit knowledge is essential for its externalization. From these insights, we propose:

P3.

AI can facilitate the conversion of tacit organizational knowledge to explicit knowledge, but this capacity is constrained in the presence of knowledge-sharing hostility in organizations.

AI plays a critical role in combining different types of explicit knowledge through the efficient integration of internal and external data (Allal-Chérif et al., 2021; de Carvalho Botega and da Silva, 2020). For example, Ladj et al. (2021) proposed a machine learning-based system to process large volumes of manufacturing data and create new knowledge related to machining incidents. Lei and Wang (2020) developed a conceptual AI-based knowledge management system that supports various knowledge processes, including knowledge integration between multiple agents. Toorajipour et al. (2021) highlighted the use of a multi-agent approach to integrate business and engineering knowledge in product life cycle management. Also, AI can integrate explicit knowledge from diverse domains to make more accurate marketing predictions (AlGhanem et al., 2020; Kumar et al., 2021; Vlačić et al., 2021). For example, Rahman et al. (2021) argue that organizations can enhance their marketing performance through AI-enhanced marketing analytics capability. Combining AI insights with the experience of sales practitioners can lead to a deeper understanding of customer needs and the development of better sales strategies (Paschen et al., 2020b).

AI can also enhance explicit knowledge by uncovering hidden relationships. For instance, reinforcement learning, a branch of machine learning, offers new ideas and opportunities by connecting seemingly unrelated knowledge (Haefner et al., 2021). Perez et al. (2018) proposed that machine learning can classify new content by learning from existing data. AI can also identify connections in fragmented information by analyzing sources such as webpages or emails, facilitating the development of new knowledge (Maity, 2019). In addition, Parra et al. (2017) used text mining to reveal collaboration opportunities, retraining programs and risk mitigation strategies from corporate citizenship reports.

AI and big data contribute to the growth and diversification of customer data, allowing marketers to create new offerings with more compelling value propositions (Fernández-Rovira et al., 2021). Liu et al. (2020) empirically examined the effect of AI on organizations’ technological innovation, finding that it improves data collection capabilities and offers new ways of examining existing knowledge. Also, they show that AI supports experimentation with new methods of knowledge integration and facilitates further knowledge discovery. From these insights, we propose the following:

P4.

AI can enhance organizational knowledge combination by integrating heterogeneous sources of explicit knowledge.

AI fosters knowledge internalization by making explicit knowledge more accessible and distributable, thereby enhancing intraorganizational knowledge sharing. AI-based mechanisms motivate individuals to contribute and share knowledge online (Nguyen and Fry, 2021). Because AI reduces the costs related to information sharing and transfer and improves accessibility, it can facilitate intra- and interorganizational knowledge sharing (Liu et al., 2020; Wu et al., 2020). In addition, AI can aid in knowledge visualization, helping individuals understand and exploit complex data and information (Wu et al., 2020).

AI also helps with knowledge internalization by improving an organization’s ability to represent and share expert knowledge (López-Cuadrado et al., 2012). AI can enhance knowledge mapping, which is conducive to organizational knowledge sharing (Hellström and Husted, 2004). It does so by revealing the relationships between knowledge, the location of the knowledge and the knowledge owner (Al Hakim et al., 2021). A shared vision among organizational members is essential for guiding learning and knowledge development (Calantone et al., 2002). AI can support this process by aggregating both internal and external knowledge, facilitating the communication of shared goals, making organizational plans and strategies more explicit and accelerating individual and collective learning.

Furthermore, AI supports knowledge internalization in the context of marketing. Moradi et al. (2013) proposed the use of intelligent agents to capture, store, transmit and use employees’ tacit knowledge. Data mining enables the extraction of knowledge embedded in a firm’s knowledge base, especially in the absence of effective communication mechanisms (Buntak et al., 2020). For example, text mining can be used to extract tacit and explicit data from online customer feedback, revealing customer preferences and enabling product managers to develop strategies (Guo et al., 2020). Gu et al. (2019) found that AI adoption enhances knowledge processes and facilitates intradepartmental collaboration and group learning. With a shared vision, individual learning becomes more purposeful.

In summary, AI enhances knowledge acquisition and fosters learning, shared visions and open-mindedness among employees and facilitates knowledge sharing among organizations. Consequently, employees are driven by a strong learning orientation that encourages them to assimilate and internalize AI-enabled explicit knowledge, further creating tacit knowledge through experiments, actions and practices. From these insights, we propose:

P5.

Using AI amplifies the learning orientation of employees by extending their access to collective organizational knowledge and improving the desirability and feasibility of applying new knowledge to practical situations.

Three decades ago, Nonaka (1994) introduced the SECI model to explain how organizations develop knowledge. However, organizational knowledge creation has evolved with the rise of AI, prompting the need to update the model. By applying the SECI framework to analyze our findings, we gained a deeper understanding of AI-driven knowledge creation and identified the conditions that moderate the effects of AI on organizational knowledge creation. The findings confirm that although the SECI model remains crucial for understanding organizational knowledge creation, it no longer fully captures the changes brought about by AI (Harfouche et al., 2023). Following these insights, we extend the original model to highlight how AI specifically influences the four knowledge conversion processes (see Figure 2).

Figure 2.
A framework illustrates how artificial intelligence supports knowledge creation across socialisation, externalisation, combination, and internalisation processes.The framework integrates artificial intelligence within the four knowledge conversion processes: socialisation, externalisation, combination, and internalisation. It shows artificial intelligence facilitating tacit knowledge creation through social interactions, automating repetitive tasks, and promoting collaboration. It enhances externalisation by algorithmically converting tacit knowledge into explicit forms and contextualising insights. Combination is supported through knowledge integration, learning algorithms, and new explicit knowledge creation. Internalisation focuses on applying and sharing explicit knowledge via learning enhancement and organisational collaboration.

AI-enabled SECI model of knowledge creation

Note(s): AI: artificial intelligence; SECI: socialization, externalization, combination, internalization

Source: Authors’ own work; Adapted from Nonaka and Toyama (2003) 

Figure 2.
A framework illustrates how artificial intelligence supports knowledge creation across socialisation, externalisation, combination, and internalisation processes.The framework integrates artificial intelligence within the four knowledge conversion processes: socialisation, externalisation, combination, and internalisation. It shows artificial intelligence facilitating tacit knowledge creation through social interactions, automating repetitive tasks, and promoting collaboration. It enhances externalisation by algorithmically converting tacit knowledge into explicit forms and contextualising insights. Combination is supported through knowledge integration, learning algorithms, and new explicit knowledge creation. Internalisation focuses on applying and sharing explicit knowledge via learning enhancement and organisational collaboration.

AI-enabled SECI model of knowledge creation

Note(s): AI: artificial intelligence; SECI: socialization, externalization, combination, internalization

Source: Authors’ own work; Adapted from Nonaka and Toyama (2003) 

Close modal

Much of the literature treats knowledge as a broad concept and rarely emphasizes the distinction between explicit and tacit knowledge, which is central to the SECI model. The literature indicates that AI can enhance the development and sharing of tacit knowledge through socialization, externalization and internalization. For example, it facilitates socialization by reducing the time and cognitive effort required to formalize knowledge. However, we found that AI still lacks the social skills and contextual sensitivity needed to replace humans in socialization activities. Consequently, the socialization aspect of organizational knowledge creation continues to rely on human interactions. Despite this, AI-enabled automation technologies can reduce the cognitive and physical workload of humans, leading to more frequent human interactions and fostering stronger social relationships and the exchange of feelings, perceptions and experiences.

Scholars often highlight the capacity of AI to formalize and articulate unstructured data to generate qualitative insights. However, AI remains limited in its ability to process certain types of tacit knowledge that require human involvement (Sanzogni et al., 2017). Few studies have specifically addressed how AI can contribute to tacit knowledge creation, emphasizing the need for further research in this area (Hadjimichael and Tsoukas, 2019).

AI plays a more prominent role in the combination step of knowledge creation (Alavi et al., 2024). Organizations can use AI technologies, particularly those powered by machine learning, reinforcement learning and multi-agent systems, to obtain explicit knowledge from internal and external sources. We found that AI can integrate and combine data in innovative ways, potentially leading to the creation of new knowledge.

Finally, through multi-agent, data and text mining approaches, AI can enhance knowledge internalization by encouraging a learning orientation in organizational members. A strong learning orientation fosters explorative learning, benefiting both internally and externally sourced knowledge creation (Alerasoul et al., 2022). AI encourages organizational members to commit to learning, embrace a shared vision, remain open-minded and engage in intraorganizational knowledge sharing, all key dimensions of a learning orientation (Sinkula et al., 1997). Thus, AI helps to convert individual knowledge into collective organizational knowledge, reduce knowledge-sharing barriers and improve knowledge accessibility within the organization.

In the current knowledge economy, knowledge creation is essential for firms to innovate and maintain a competitive edge. Beyond examining the broad effects of digital technologies on organizational knowledge creation (Chen et al., 2024), this study contributes to the literature by applying a nuanced SECI lens to explore how AI can facilitate the conversion between tacit and explicit knowledge. AI’s learning and adaptive capabilities enhance organizations’ ability to identify, develop and acquire both tacit and explicit knowledge, thereby expanding their knowledge base. AI supports organizational knowledge creation by alleviating human cognitive constraints (Garbuio and Lin, 2021), improving the efficiency of knowledge conversion and facilitating the interaction between tacit and explicit knowledge. However, AI augments the knowledge creation process through different pathways, each requiring varying levels of human involvement to leverage its full potential. Our findings challenge the longstanding belief that organizational knowledge creation – particularly tacit knowledge creation – is a human-centered process that depends on human cognitive capacity, interactions and actions (Sambamurthy and Subramani, 2005).

AI’s technological capabilities can be used to complement human social processes to create knowledge, highlighting the value of human–AI interactions in supporting organizational knowledge activities (Harfouche et al., 2023). AI has emerged as a powerful enabler of organizational knowledge creation. We extend the literature by providing insights into when, where and how humans and AI can collaborate to enhance new knowledge development (Robertson et al., 2024). The limitations of AI in organizational knowledge creation underscore the need to keep humans in the loop (Jarrahi et al., 2023) and compel organizations to foster value creation through human–AI collaborations.

Understanding its potential can help organizations integrate AI into their operations and enhance their competitive edge through AI’s value-creation mechanisms (Enholm et al., 2022). We provide a practical guide for organizations to map their knowledge management strategies using AI. Although AI can catalyze knowledge creation processes, humans are crucial for providing complementary capabilities to enhance the positive effects of AI. Managers should implement governance mechanisms that foster a knowledge-sharing climate by mitigating knowledge hiding and hoarding, improving tacit knowledge sharing and creation in areas where AI’s current capabilities are limited.

This study has several limitations, generating a range of research opportunities. In line with previous studies, we treat AI as an emerging field (Brem et al., 2021) and use AI as an umbrella term for various technologies and applications (Van Noordt and Misuraca, 2022). This review captured various aspects of AI, including machine learning, reinforcement learning, natural language processing and robotics, that can be used to learn from data, recognize patterns and understand natural language. Because these aspects are a central part of AI functioning (Paschen et al., 2020a), understanding their combined effects offers a more meaningful and comprehensive view of AI’s overall knowledge creation effects, especially given that AI is seldom a standalone machine (Camilleri, 2024). While we attempted to be as specific as possible when discussing the knowledge creation effects of different AI techniques and applications, future researchers could offer deeper insights by exploring how each method contributes to organizational knowledge creation based on its distinct architecture and functionalities. For example, rules-based systems, which rely on predetermined rules for problem-solving and decision-making, are beneficial in fields such as law. However, these systems are constrained by their inability to adapt to changing situations (Parycek et al., 2024). This limitation has implications for the argument that knowledge is situated and provisional rather than universal and static (Blackler, 1995). Thus, our study offers avenues for future researchers to explore the subtle differences between various AI methods in terms of knowledge creation. For example, future researchers could investigate generative AI (e.g. ChatGPT), which offers new paths for tacit knowledge representation and processing (Böhm and Durst, 2025) or agentic AI, which has multiple capabilities, enabling greater autonomy and independence in achieving objectives (Murugesan, 2025). Researchers could explore different perspectives of organizational knowledge creation (e.g. practical and possessive perspectives) to understand AI’s contribution to organizational knowledge creation (Blackler, 1995).

Although our study focuses on organizational knowledge creation, future research in the knowledge management field could explore other knowledge processes, such as sharing, diffusion, application and rejection, to enhance the literature on the role of AI in organizational knowledge management. Examining the effect of AI on other knowledge processes will clarify how organizational knowledge management strategies should evolve to leverage AI’s technological advancements and improve knowledge practices. For example, our study shows that AI can facilitate knowledge socialization and externalization by streamlining tacit knowledge sharing between humans. However, we focused mainly on how knowledge is developed through these mediating mechanisms and did not interrogate the effect of AI on knowledge sharing. This presents an interesting opportunity for future researchers to assess how AI supports knowledge-sharing activities and other knowledge management processes. Example research questions include: How does using AI affect knowledge-sharing processes and outcomes in organizations? How does using AI exacerbate or mitigate knowledge-sharing barriers or hostility in organizations (Husted et al., 2012)? Such research would enrich our understanding of the influence of AI on knowledge processes.

In addition, the period reviewed (2011–2021) may not capture the latest developments in AI. However, this time frame was considered appropriate because it spans a period of rapid AI development, reaching a maturity point at which its implications for organizational knowledge creation could be meaningfully examined. By reviewing papers from this period, we achieved our objective of exploring the role of AI in tacit and explicit knowledge conversion. Given that the knowledge on this topic is still emerging, our findings provide a springboard for future researchers (Edmondson and McManus, 2007). Our subsequent empirical work further supports the findings of this review regarding AI’s strengths and limitations. This suggests that despite the recent emergence of new AI systems such as generative AI, the fundamental capabilities of AI remain largely unchanged. However, we encourage researchers to draw on more recent studies to understand how advances in AI capabilities may provide new pathways for organizational knowledge creation and whether AI will entirely replace humans once it overcomes its limitations and reaches the next stage of development (e.g. general or superintelligence) (Kaplan and Haenlein, 2020). Such research could contribute meaningfully to the scholarship.

We systematically analyzed the literature to better understand how AI can facilitate the conversion of tacit to explicit knowledge through the four key processes outlined by Nonaka (1994). We analyzed 82 relevant academic articles using the SECI model to assess the specific effects of AI on each knowledge creation step. We integrated our findings into the model to show how organizational knowledge is generated, augmented and updated through these four micro-level processes when AI is applied.

By revisiting the assumption that human cognition limits knowledge acquisition and development, we used insights from existing literature to develop five propositions. These propositions address the shortcomings of previous broad conceptualizations and provide opportunities to deepen our understanding of the specific effect of AI on organizational knowledge creation.

We evaluated the relevance and contemporary applicability of the SECI model and showed how it may be adapted in the context of AI. Using this framework, we organized our findings into structured insights, exposing the conditions under which AI can automate or augment the four micro-processes of organizational knowledge creation. Our conceptualizations align with those of earlier studies, showing that organizations can benefit from collaborative knowledge processing and learning between humans and AI. In this emergent collaboration, humans contribute unique skills such as critical and contextual thinking and emotional intelligence, while AI supports rapid data processing, pattern recognition and efficient knowledge sharing. We also emphasize the “human-in-the-loop” concept, highlighting areas where human social abilities are crucial for complementing AI’s technological abilities.

In addition, we outline the specific pathways and mechanisms through which AI facilitates the conversion between tacit and explicit knowledge, extending the original SECI model. By emphasizing the distinction between explicit and tacit knowledge, we provide a micro-foundational understanding of the dynamic interactions between humans and AI in organizational knowledge creation, advancing the literature on AI-enabled knowledge processes.

Managers and other practitioners involved in developing or updating knowledge management strategies can leverage our propositions to better understand the strengths and limitations of AI in organizational knowledge creation. Two particular takeaways merit managerial attention. First, while AI helps convert some types of tacit knowledge into explicit knowledge, enhancing externalization, managers should invest in social infrastructure and implement formal governance mechanisms to facilitate open, community-based knowledge sharing among employees (Foss et al., 2010). This is because personal experience and wisdom cannot be captured through datafication. Second, innovation managers and practitioners can leverage the knowledge combination capacity of AI to generate novel ideas and solutions by connecting seemingly unrelated knowledge and relationships. In particular, the AI-driven generation of ideas can be used in the early stages of the innovation process before introducing human expertise and experience to develop new products and services. This hybrid approach amplifies AI’s positive effects and preserves and strengthens employees’ unique knowledge and cognitive capabilities, ultimately maximizing AI’s value-creation capacity.

Acknowledging the limitations of this review, we encourage future researchers to investigate how specific AI methods can contribute to the knowledge creation process, offering a more up-to-date understanding of how AI’s evolving capabilities may present new opportunities and challenges for organizational knowledge activities. We outline several promising research avenues to further investigate the organizational knowledge management phenomenon in the emergent AI context and advance our understanding and practice.

Erratum: It has come to the attention of the publisher that the article Yan J., Husted K., and Fath B. (2025), “Transforming organizational knowledge creation through artificial intelligence: a systematic review of the emergent literature”, VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. Link to Transforming organizational knowledge creation through artificial intelligence: a systematic review of the emergent literatureLink to the cited article. contains incorrect affiliation details of authors Benjamin Fath and Kenneth Husted.

The affiliations have now been amended to reflect the correct details as follows:Benjamin Fath : Department of Management and International Business, The University of Auckland Business School, Auckland, New ZealandKenneth Husted : Department of Management and International Business; Department of Information Systems and Operations Management; Department of Marketing, The University of Auckland Business School, Auckland, New Zealand

This error was introduced during the article publication process, for which the publisher apologises.

Al Hakim
,
S.
,
Sensuse
,
D.I.
,
Budi
,
I.
,
Mishbah
,
W.M.
and
Khusni
,
U.
(
2021
), “
An empirical study of knowledge mapping implementation in Indonesian organizational context
”,
VINE Journal of Information and Knowledge Management Systems
, Vol.
51
No.
5
, pp.
773
-
791
, doi: .
Adomako
,
S.
,
Amankwah-Amoah
,
J.
,
Danso
,
A.
,
Danquah
,
J.K.
,
Hussain
,
Z.
and
Khan
,
Z.
(
2021
), “
R&D intensity, knowledge creation process and new product performance: the mediating role of international R&D teams
”,
Journal of Business Research
, Vol.
128
, pp.
719
-
727
, doi: .
Alavi
,
M.
,
Leidner
,
D.E.
and
Mousavi
,
R.
(
2024
), “
A knowledge management perspective of generative artificial intelligence
”,
Journal of the Association for Information Systems
, Vol.
25
No.
1
, pp.
1
-
12
, doi: .
Alavi
,
M.
and
Leidner
,
D.E.
(
2001
), “
Knowledge management and knowledge management systems: conceptual foundations and research issues
”,
MIS Quarterly
, Vol.
25
No.
1
, pp.
107
-
136
, doi: .
Alerasoul
,
S.A.
,
Afeltra
,
G.
,
Hakala
,
H.
,
Minelli
,
E.
and
Strozzi
,
F.
(
2022
), “
Organisational learning, learning organisation, and learning orientation: an integrative review and framework
”,
Human Resource Management Review
, Vol.
32
No.
3
, p.
100854
, doi: .
AlGhanem
,
H.
,
Shanaa
,
M.
,
Salloum
,
S.
and
Shaalan
,
K.
(
2020
), “
The role of KM in enhancing AI algorithms and systems
”,
Advances in Science, Technology and Engineering Systems Journal
, Vol.
5
No.
4
, pp.
388
-
396
, doi: .
Ali
,
O.
,
Abdelbaki
,
W.
,
Shrestha
,
A.
,
Elbasi
,
E.
,
Alryalat
,
M.A.A.
and
Dwivedi
,
Y.K.
(
2023
), “
A systematic literature review of artificial intelligence in the healthcare sector: benefits, challenges, methodologies, and functionalities
”,
Journal of Innovation and Knowledge
, Vol.
8
No.
1
, p.
100333
, doi: .
Allal-Chérif
,
O.
,
Simón-Moya
,
V.
and
Ballester
,
A.C.C.
(
2021
), “
Intelligent purchasing: how artificial intelligence can redefine the purchasing function
”,
Journal of Business Research
, Vol.
124
, pp.
69
-
76
, doi: .
Almuiet
,
M.Z.
and
Zawaideh
,
F.
(
2019
), “
Intelligent agent framework for knowledge acquisition in supply chain management
”,
International Journal of Scientific and Technology Research
, Vol.
8
No.
9
, pp.
1984
-
1990
.
Altuntas
,
S.
,
Dereli
,
T.
and
Kusiak
,
A.
(
2015
), “
Analysis of patent documents with weighted association rules
”,
Technological Forecasting and Social Change
, Vol.
92
, pp.
249
-
262
, doi: .
Amani
,
F.A.
and
Fadlalla
,
A.M.
(
2017
), “
Data mining applications in accounting: a review of the literature and organizing framework
”,
International Journal of Accounting Information Systems
, Vol.
24
, pp.
32
-
58
, doi: .
Audretsch
,
D.B.
and
Belitski
,
M.
(
2023
), “
Evaluating internal and external knowledge sources in firm innovation and productivity: an industry perspective
”,
R&D Management
, Vol.
53
No.
1
, pp.
168
-
192
, doi: .
Bag
,
S.
,
Gupta
,
S.
,
Kumar
,
A.
and
Sivarajah
,
U.
(
2021
), “
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
”,
Industrial Marketing Management
, Vol.
92
, pp.
178
-
189
, doi: .
Bhalerao
,
K.
,
Kumar
,
A.
,
Kumar
,
A.
and
Pujari
,
P.
(
2022
), “
A study of barriers and benefits of artificial intelligence adoption in small and medium enterprise
”,
Academy of Marketing Studies Journal
, Vol.
26
, pp.
1
-
6
.
Blackler
,
F.
(
1995
), “
Knowledge, knowledge work and organizations: an overview and interpretation
”,
Organization Studies
, Vol.
16
No.
6
, pp.
1021
-
1046
, doi: .
Böhm
,
K.
and
Durst
,
S.
(
2025
), “
Knowledge management in the age of generative artificial intelligence–from SECI to GRAI
”,
VINE Journal of Information and Knowledge Management Systems
, doi: .
Bole
,
U.
,
Popovic
,
A.
,
Zabkar
,
J.
,
Papa
,
G.
and
Jaklic
,
J.
(
2015
), “
A case analysis of embryonic data mining success
”,
International Journal of Information Management
, Vol.
35
No.
2
, pp.
253
-
259
, doi: .
Brem
,
A.
,
Giones
,
F.
and
Werle
,
M.
(
2021
), “
The AI digital revolution in innovation: a conceptual framework of artificial intelligence technologies for the management of innovation
”,
IEEE Transactions on Engineering Management
, Vol.
70
No.
2
, pp.
770
-
776
, doi: .
Buntak
,
K.
,
Kovačić
,
M.
and
Martinčević
,
I.
(
2020
), “
Impact of digital transformation on knowledge management in organization
”,
Advances in Business-Related Scientific Research
, Vol.
11
No.
1
, pp.
36
-
47
.
Calantone
,
R.J.
,
Cavusgil
,
S.T.
and
Zhao
,
Y.
(
2002
), “
Learning orientation, firm innovation capability, and firm performance
”,
Industrial Marketing Management
, Vol.
31
No.
6
, pp.
515
-
524
, doi: .
Castañer
,
X.
and
Oliveira
,
N.
(
2020
), “
Collaboration, coordination, and cooperation among organizations: establishing the distinctive meanings of these terms through a systematic literature review
”,
Journal of Management
, Vol.
46
No.
6
, pp.
965
-
1001
, doi: .
Camilleri
,
M.A.
(
2024
), “
Artificial intelligence governance: ethical considerations and implications for social responsibility
”,
Expert Systems
, Vol.
41
No.
7
, p.
e13406
, doi: .
Chau
,
M.
and
Xu
,
J.
(
2012
), “
Business intelligence in blogs: understanding consumer interactions and communities
”,
MIS Quarterly
, Vol.
36
No.
4
, pp.
1189
-
1216
, doi: .
Chen
,
Y.
and
Lin
,
Z.
(
2021
), “
Business intelligence capabilities and firm performance: a study in China
”,
International Journal of Information Management
, Vol.
57
, p.
102232
, doi: .
Chen
,
Y.
,
Pan
,
X.
,
Liu
,
P.
and
Vanhaverbeke
,
W.
(
2024
), “
How does digital transformation empower knowledge creation? Evidence from Chinese manufacturing enterprises
”,
Journal of Innovation and Knowledge
, Vol.
9
No.
2
, p.
100481
, doi: .
Coombs
,
C.
,
Hislop
,
D.
,
Taneva
,
S.K.
and
Barnard
,
S.
(
2020
), “
The strategic impacts of intelligent automation for knowledge and service work: an interdisciplinary review
”,
The Journal of Strategic Information Systems
, Vol.
29
No.
4
, p.
101600
, doi: .
De Bem Machado
,
A.
,
Secinaro
,
S.
,
Calandra
,
D.
and
Lanzalonga
,
F.
(
2022
), “
Knowledge management and digital transformation for industry 4.0: a structured literature review
”,
Knowledge Management Research and Practice
, Vol.
20
No.
2
, pp.
320
-
338
, doi: .
De Bruyn
,
A.
,
Viswanathan
,
V.
,
Beh
,
Y.S.
,
Brock
,
J.K.U.
and
von Wangenheim
,
F.
(
2020
), “
Artificial intelligence and marketing: pitfalls and opportunities
”,
Journal of Interactive Marketing
, Vol.
51
No.
1
, pp.
91
-
105
, doi: .
de Carvalho Botega
,
L.F.
and
da Silva
,
J.C.
(
2020
), “
An artificial intelligence approach to support knowledge management on the selection of creativity and innovation techniques
”,
Journal of Knowledge Management
, Vol.
24
No.
5
, pp.
1107
-
1130
, doi: .
Denyer
,
D.
and
Tranfield
,
D.
(
2009
), “Producing a systematic review”, in
Buchanan
,
D.A.
and
Bryman
,
A.
(Eds),
The Sage Handbook of Organizational Research Methods
,
Sage Publications Ltd
, pp.
671
-
689
.
Di Vaio
,
A.
,
Palladino
,
R.
,
Hassan
,
R.
and
Escobar
,
O.
(
2020
), “
Artificial intelligence and business models in the sustainable development goals perspective: a systematic literature review
”,
Journal of Business Research
, Vol.
121
, pp.
283
-
314
, doi: .
Edmondson
,
A.C.
and
McManus
,
S.E.
(
2007
), “
Methodological fit in management field research
”,
Academy of Management Review
, Vol.
32
No.
4
, pp.
1246
-
1264
, doi: .
Enholm
,
I.M.
,
Papagiannidis
,
E.
,
Mikalef
,
P.
and
Krogstie
,
J.
(
2022
), “
Artificial intelligence and business value: a literature review
”,
Information Systems Frontiers
, Vol.
24
No.
5
, pp.
1709
-
1734
, doi: .
Farrokhi
,
A.
,
Shirazi
,
F.
,
Hajli
,
N.
and
Tajvidi
,
M.
(
2020
), “
Using artificial intelligence to detect crisis related to events: decision making in B2B by artificial intelligence
”,
Industrial Marketing Management
, Vol.
91
, pp.
257
-
273
, doi: .
Farnese
,
M.L.
,
Barbieri
,
B.
,
Chirumbolo
,
A.
and
Patriotta
,
G.
(
2019
), “
Managing knowledge in organizations: a Nonaka’s SECI model operationalization
”,
Frontiers in Psychology
, Vol.
10
No.
506330
, doi: .
Fernandes
,
M.
,
Canito
,
A.
,
Bolón-Canedo
,
V.
,
Conceição
,
L.
,
Praça
,
I.
and
Marreiros
,
G.
(
2019
), “
Data analysis and feature selection for predictive maintenance: a case-study in the metallurgic industry
”,
International Journal of Information Management
, Vol.
46
, pp.
252
-
262
, doi: .
Fernández-Rovira
,
C.
,
Valdés
,
J.
,
Molleví
,
G.
and
Nicolas-Sans
,
R.
(
2021
), “
The digital transformation of business. Towards the datafication of the relationship with customers
”,
Technological Forecasting and Social Change
, Vol.
162
, p.
120339
, doi: .
Foss
,
N.J.
and
Pedersen
,
T.
(
2019
), “
Microfoundations in international management research: the case of knowledge sharing in multinational corporations
”,
Journal of International Business Studies
, Vol.
50
No.
9
, pp.
1594
-
1621
, doi: .
Foss
,
N.J.
,
Husted
,
K.
and
Michailova
,
S.
(
2010
), “
Governing knowledge sharing in organizations: levels of analysis, governance mechanisms, and research directions
”,
Journal of Management Studies
, Vol.
47
No.
3
, pp.
455
-
482
, doi: .
Garbuio
,
M.
and
Lin
,
N.
(
2021
), “
Innovative idea generation in problem finding: abductive reasoning, cognitive impediments, and the promise of artificial intelligence
”,
Journal of Product Innovation Management
, Vol.
38
No.
6
, pp.
701
-
725
, doi: .
Gibbs
,
G.R.
(
2007
), “Thematic coding and categorizing”,
Analyzing Qualitative Data
,
SAGE Publications
, pp.
38
-
56
.
Gourlay
,
S.
(
2006
), “
Conceptualizing knowledge creation: a critique of nonaka’s theory
”,
Journal of Management Studies
, Vol.
43
No.
7
, pp.
1415
-
1436
, doi: .
Gu
,
D.
,
Deng
,
S.
,
Zheng
,
Q.
,
Liang
,
C.
and
Wu
,
J.
(
2019
), “
Impacts of case-based health knowledge system in hospital management: the mediating role of group effectiveness
”,
Information and Management
, Vol.
56
No.
8
, p.
103162
, doi: .
Guo
,
M.
,
Liao
,
X.
,
Liu
,
J.
and
Zhang
,
Q.
(
2020
), “
Consumer preference analysis: a data-driven multiple criteria approach integrating online information
”,
Omega
, Vol.
96
, p.
102074
, doi: .
Hadjimichael
,
D.
and
Tsoukas
,
H.
(
2019
), “
Toward a better understanding of tacit knowledge in organizations: taking stock and moving forward
”,
Academy of Management Annals
, Vol.
13
No.
2
, pp.
672
-
703
, doi: .
Haefner
,
N.
,
Wincent
,
J.
,
Parida
,
V.
and
Gassmann
,
O.
(
2021
), “
Artificial intelligence and innovation management: a review, framework, and research agenda
”,
Technological Forecasting and Social Change
, Vol.
162
, p.
120392
, doi: .
Haenlein
,
M.
and
Kaplan
,
A.
(
2019
), “
A brief history of artificial intelligence: on the past, present, and future of artificial intelligence
”,
California Management Review
, Vol.
61
No.
4
, pp.
5
-
14
, doi: .
Harfouche
,
A.
,
Quinio
,
B.
,
Saba
,
M.
and
Saba
,
P.B.
(
2023
), “
The recursive theory of knowledge augmentation: integrating human intuition and knowledge in artificial intelligence to augment organizational knowledge
”,
Information Systems Frontiers
, Vol.
25
No.
1
, pp.
55
-
70
, doi: .
Hellström
,
T.
and
Husted
,
K.
(
2004
), “
Mapping knowledge and intellectual capital in academic environments: a focus group study
”,
Journal of Intellectual Capital
, Vol.
5
No.
1
, pp.
165
-
180
, doi: .
Hiebl
,
M.R.
(
2023
), “
Sample selection in systematic literature reviews of management research
”,
Organizational Research Methods
, Vol.
26
No.
2
, pp.
229
-
261
, doi: .
Hoffman
,
F.P.
and
Freyn
,
S.L.
(
2019
), “
The future of competitive intelligence in an AI-enabled world
”,
International Journal of Value Chain Management
, Vol.
10
No.
4
, pp.
275
-
289
, doi: .
Husted
,
K.
and
Michailova
,
S.
(
2002
), “
Diagnosing and fighting knowledge-sharing hostility
”,
Organizational Dynamics
, Vol.
31
No.
1
, pp.
60
-
73
, doi: .
Husted
,
K.
,
Michailova
,
S.
,
Minbaeva
,
D.B.
and
Pedersen
,
T.
(
2012
), “
Knowledge‐sharing hostility and governance mechanisms: an empirical test
”,
Journal of Knowledge Management
, Vol.
16
No.
5
, pp.
754
-
773
, doi: .
Jarrahi
,
M.H.
,
Askay
,
D.
,
Eshraghi
,
A.
and
Smith
,
P.
(
2023
), “
Artificial intelligence and knowledge management: a partnership between human and AI
”,
Business Horizons
, Vol.
66
No.
1
, pp.
87
-
99
, doi: .
Jovanovic
,
M.
,
Sjödin
,
D.
and
Parida
,
V.
(
2022
), “
Co-evolution of platform architecture, platform services, and platform governance: expanding the platform value of industrial digital platforms
”,
Technovation
, Vol.
118
, p.
102218
, doi: .
Kaushal
,
N.
,
Kaurav
,
R.P.S.
,
Sivathanu
,
B.
and
Kaushik
,
N.
(
2023
), “
Artificial intelligence and HRM: identifying future research agenda using systematic literature review and bibliometric analysis
”,
Management Review Quarterly
, Vol.
73
No.
2
, pp.
455
-
493
, doi: .
Kaplan
,
A.
and
Haenlein
,
M.
(
2020
), “
Rulers of the world, unite! the challenges and opportunities of artificial intelligence
”,
Business Horizons
, Vol.
63
No.
1
, pp.
37
-
50
, doi: .
Kozak
,
J.
,
Kania
,
K.
,
Juszczuk
,
P.
and
Mitręga
,
M.
(
2021
), “
Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management
”,
International Journal of Information Management
, Vol.
60
, p.
102357
, doi: .
Kumar
,
V.
,
Ramachandran
,
D.
and
Kumar
,
B.
(
2021
), “
Influence of new-age technologies on marketing: a research agenda
”,
Journal of Business Research
, Vol.
125
, pp.
864
-
877
, doi: .
Ladj
,
A.
,
Wang
,
Z.
,
Meski
,
O.
,
Belkadi
,
F.
,
Ritou
,
M.
and
Da Cunha
,
C.
(
2021
), “
A knowledge-based digital shadow for machining industry in a digital twin perspective
”,
Journal of Manufacturing Systems
, Vol.
58
, pp.
168
-
179
, doi: .
Lee
,
I.
and
Shin
,
Y.J.
(
2020
), “
Machine learning for enterprises: applications, algorithm selection, and challenges
”,
Business Horizons
, Vol.
63
No.
2
, pp.
157
-
170
, doi: .
Lee
,
K.C.
,
Lee
,
H.
,
Lee
,
N.
and
Lim
,
J.
(
2013
), “
An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
”,
Industrial Marketing Management
, Vol.
42
No.
4
, pp.
552
-
563
, doi: .
Lei
,
Z.
and
Wang
,
L.
(
2020
), “
Construction of organizational system of enterprise knowledge management networking module based on artificial intelligence
”,
Knowledge Management Research and Practice
, Vol.
22
No.
6
, pp.
1
-
13
, doi: .
Lin
,
Y.
,
Hu
,
X.
,
Li
,
X.
and
Wu
,
X.
(
2013
), “
Mining stable patterns in multiple correlated databases
”,
Decision Support Systems
, Vol.
56
, pp.
202
-
210
, doi: .
Liu
,
J.
,
Chang
,
H.
,
Forrest
,
J.Y.L.
and
Yang
,
B.
(
2020
), “
Influence of artificial intelligence on technological innovation: evidence from the panel data of China’s manufacturing sectors
”,
Technological Forecasting and Social Change
, Vol.
158
, p.
120142
, doi: .
López-Cuadrado
,
J.L.
,
Colomo-Palacios
,
R.
,
González-Carrasco
,
I.
,
García-Crespo
,
A.
and
Ruiz-Mezcua
,
B.
(
2012
), “
SABUMO: towards a collaborative and semantic framework for knowledge sharing
”,
Expert Systems with Applications
, Vol.
39
No.
10
, pp.
8671
-
8680
, doi: .
Loureiro
,
S.M.C.
,
Guerreiro
,
J.
and
Tussyadiah
,
I.
(
2021
), “
Artificial intelligence in business: state of the art and future research agenda
”,
Journal of Business Research
, Vol.
129
, pp.
911
-
926
, doi: .
Maghrebi
,
M.
,
Sammut
,
C.
and
Waller
,
S.T.
(
2015
), “
Feasibility study of automatically performing the concrete delivery dispatching through machine learning techniques
”,
Engineering, Construction and Architectural Management
, Vol.
22
No.
5
, pp.
573
-
590
, doi: .
Maity
,
S.
(
2019
), “
Identifying opportunities for artificial intelligence in the evolution of training and development practices
”,
Journal of Management Development
, Vol.
38
No.
8
, pp.
651
-
663
, doi: .
Mele
,
C.
,
Spena
,
T.R.
,
Kaartemo
,
V.
and
Marzullo
,
M.L.
(
2021
), “
Smart nudging: how cognitive technologies enable choice architectures for value co-creation
”,
Journal of Business Research
, Vol.
129
, pp.
949
-
960
, doi: .
Mercier-Laurent
,
E.
,
Rousseaux
,
F.
and
Haddad
,
R.
(
2018
), “
Preventing and facing new crisis and risks in complex environments
”,
International Journal of Management and Decision Making
, Vol.
17
No.
2
, pp.
148
-
170
, doi: .
Meyer
,
C.
,
Cohen
,
D.
and
Nair
,
S.
(
2020
), “
From automats to algorithms: the automation of services using artificial intelligence
”,
Journal of Service Management
, Vol.
31
No.
2
, pp.
145
-
161
, doi: .
Montgomery
,
N.
,
Michailova
,
S.
and
Husted
,
K.
(
2024
), “
Knowledge rejection: a microfoundation-based framework
”,
Journal of Knowledge Management
, Vol.
28
No.
3
, pp.
827
-
854
, doi: .
Moradi
,
M.
,
Aghaie
,
A.
and
Hosseini
,
M.
(
2013
), “
Knowledge-collector agents: applying intelligent agents in marketing decisions with knowledge management approach
”,
Knowledge-Based Systems
, Vol.
52
, pp.
181
-
193
, doi: .
Murugesan
,
S.
(
2025
), “
The rise of agentic AI: implications, concerns, and the path forward
”,
IEEE Intelligent Systems
, Vol.
40
No.
2
, pp.
8
-
14
, doi: .
Nguyen
,
T.-M.
and
Fry
,
M.-L.
(
2021
), “
Online knowledge sharing capability of young employees: an empirical study
”,
Journal of Global Scholars of Marketing Science
, Vol.
32
No.
3
, pp.
415
-
433
, doi: .
Nonaka
,
I.
(
1994
), “
A dynamic theory of organizational knowledge creation
”,
Organization Science
, Vol.
5
No.
1
, pp.
14
-
37
, doi: .
Nonaka
,
I.
and
Toyama
,
R.
(
2003
), “
The knowledge-creating theory revisited: knowledge creation as a synthesizing process
”,
Knowledge Management Research and Practice
, Vol.
1
No.
1
, pp.
2
-
10
, doi: .
Nonaka
,
I.
,
Von Krogh
,
G.
and
Voelpel
,
S.
(
2006
), “
Organizational knowledge creation theory: evolutionary paths and future advances
”,
Organization Studies
, Vol.
27
No.
8
, pp.
1179
-
1208
, doi: .
Okudan
,
O.
,
Budayan
,
C.
and
Dikmen
,
I.
(
2021
), “
A knowledge-based risk management tool for construction projects using case-based reasoning
”,
Expert Systems with Applications
, Vol.
173
, p.
114776
, doi: .
Olan
,
F.
,
Arakpogun
,
E.O.
,
Suklan
,
J.
,
Nakpodia
,
F.
,
Damij
,
N.
and
Jayawickrama
,
U.
(
2022
), “
Artificial intelligence and knowledge sharing: contributing factors to organizational performance
”,
Journal of Business Research
, Vol.
145
, pp.
605
-
615
, doi: .
Orriols-Puig
,
A.
,
Martínez-López
,
F.J.
,
Casillas
,
J.
and
Lee
,
N.
(
2013
), “
Unsupervised KDD to creatively support managers’ decision making with fuzzy association rules: a distribution channel application
”,
Industrial Marketing Management
, Vol.
42
No.
4
, pp.
532
-
543
, doi: .
Parra
,
C.M.
,
Tremblay
,
M.
,
Paul
,
K.
and
Castellanos
,
A.
(
2017
), “
Exploratory content analysis using text data mining: corporate citizenship report of seven US companies from 2004-2012
”,
Journal of Corporate Citizenship
, Vol.
66
, pp.
106
-
151
,
available at:
Exploratory content analysis using text data mining: corporate citizenship report of seven US companies from 2004-2012Link to cited article
Parycek
,
P.
,
Schmid
,
V.
and
Novak
,
A.S.
(
2024
), “
Artificial intelligence (AI) and automation in administrative procedures: potentials, limitations, and framework conditions
”,
Journal of the Knowledge Economy
, Vol.
15
No.
2
, pp.
8390
-
8415
, doi: .
Paschen
,
J.
,
Kietzmann
,
J.
and
Kietzmann
,
T.C.
(
2019
), “
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
”,
Journal of Business and Industrial Marketing
, Vol.
34
No.
7
, pp.
1410
-
1419
, doi: .
Paschen
,
U.
,
Pitt
,
C.
and
Kietzmann
,
J.
(
2020
a), “
Artificial intelligence: building blocks and an innovation typology
”,
Business Horizons
, Vol.
63
No.
2
, pp.
147
-
155
, doi: .
Paschen
,
J.
,
Wilson
,
M.
and
Ferreira
,
J.J.
(
2020
b), “
Collaborative intelligence: how human and artificial intelligence create value along the B2B sales funnel
”,
Business Horizons
, Vol.
63
No.
3
, pp.
403
-
414
, doi: .
Perez
,
A.
,
Basagoti
,
R.
,
Cortez
,
R.A.
,
Larrinaga
,
F.
,
Barrasa
,
E.
and
Urrutia
,
A.
(
2018
), “
A case study on the use of machine learning techniques for supporting technology watch
”,
Data and Knowledge Engineering
, Vol.
117
, pp.
239
-
251
, doi: .
Prikshat
,
V.
,
Islam
,
M.
,
Patel
,
P.
,
Malik
,
A.
,
Budhwar
,
P.
and
Gupta
,
S.
(
2023
), “
AI-Augmented HRM: literature review and a proposed multilevel framework for future research
”,
Technological Forecasting and Social Change
, Vol.
193
, p.
122645
, doi: .
Quick
,
D.
and
Choo
,
K.-W.R.
(
2014
), “
Impacts of increasing volume of digital forensic data: a survey and future research challenges
”,
Digital Investigation
, Vol.
11
No.
4
, pp.
273
-
294
, doi: .
Rahman
,
M.S.
,
Hossain
,
M.A.
and
Abadel Fattah
,
F.A.M.
(
2021
), “
Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?
”,
Journal of Enterprise Information Management
, Vol.
35
No.
2
, pp.
455
-
480
, doi: .
Ravisankar
,
P.
,
Ravi
,
V.
,
Rao
,
G.R.
and
Bose
,
I.
(
2011
), “
Detection of financial statement fraud and feature selection using data mining techniques
”,
Decision Support Systems
, Vol.
50
No.
2
, pp.
491
-
500
, doi: .
Robertson
,
J.
,
Ferreira
,
C.
,
Botha
,
E.
and
Oosthuizen
,
K.
(
2024
), “
Game changers: a generative AI prompt protocol to enhance human-AI knowledge co-construction
”,
Business Horizons
, Vol.
67
No.
5
, pp.
499
-
510
, doi: .
Sambamurthy
,
V.
and
Subramani
,
M.
(
2005
), “
Special issue on information technologies and knowledge management
”,
MIS Quarterly
, Vol.
29
No.
1
, pp.
1
-
7
, doi: .
Sanzogni
,
L.
,
Guzman
,
G.
and
Busch
,
P.
(
2017
), “
Artificial intelligence and knowledge management: questioning the tacit dimension
”,
Prometheus
, Vol.
35
No.
1
, pp.
37
-
56
, doi: .
Sinkula
,
J.M.
,
Baker
,
W.E.
and
Noordewier
,
T.
(
1997
), “
A framework for market-based organizational learning: linking values, knowledge, and behavior
”,
Journal of the Academy of Marketing Science
, Vol.
25
No.
4
, pp.
305
-
318
, doi: .
Sjödin
,
D.
,
Parida
,
V.
,
Palmié
,
M.
and
Wincent
,
J.
(
2021
), “
How AI capabilities enable business model innovation: scaling AI through co-evolutionary processes and feedback loops
”,
Journal of Business Research
, Vol.
134
, pp.
574
-
587
, doi: .
Song
,
H.
,
Qiu
,
R.T.R.
and
Park
,
J.
(
2019
), “
A review of research on tourism demand forecasting: launching the annals of tourism research curated collection on tourism demand forecasting
”,
Annals of Tourism Research
, Vol.
75
, pp.
338
-
362
, doi: .
Srivastava
,
V.
,
Sharfuddin
,
A.
and
Datta
,
S.
(
2012
), “
Managing quality in outsourcing of high-end services: a conceptual model
”,
Total Quality Management and Business Excellence
, Vol.
23
Nos
11-12
, pp.
1315
-
1327
, doi: .
Sundarakani
,
B.
,
Ajaykumar
,
A.
and
Gunasekaran
,
A.
(
2021
), “
Big data driven supply chain design and applications for blockchain: an action research using case study approach
”,
Omega
, Vol.
102
, p.
102452
, doi: .
Tranfield
,
D.
,
Denyer
,
D.
and
Smart
,
P.
(
2003
), “
Towards a methodology for developing evidence-informed management knowledge by means of systematic review
”,
British Journal of Management
, Vol.
14
No.
3
, pp.
207
-
222
, doi: .
Toorajipour
,
R.
,
Sohrabpour
,
V.
,
Nazarpour
,
A.
,
Oghazi
,
P.
and
Fischl
,
M.
(
2021
), “
Artificial intelligence in supply chain management: a systematic literature review
”,
Journal of Business Research
, Vol.
122
, pp.
502
-
517
, doi: .
Trunk
,
A.
,
Birkel
,
H.
and
Hartmann
,
E.
(
2020
), “
On the current state of combining human and artificial intelligence for strategic organizational decision-making
”,
Business Research
, Vol.
13
No.
3
, pp.
875
-
919
, doi: .
Van Noordt
,
C.
and
Misuraca
,
G.
(
2022
), “
Artificial intelligence for the public sector: results of landscaping the use of AI in government across the European Union
”,
Government Information Quarterly
, Vol.
39
No.
3
, p.
101714
, doi: .
Vlačić
,
B.
,
Corbo
,
L.
,
e Silva
,
S.C.
and
Dabić
,
M.
(
2021
), “
The evolving role of artificial intelligence in marketing: a review and research agenda
”,
Journal of Business Research
, Vol.
128
, pp.
187
-
203
, doi: .
Wang
,
W.T.
and
Wu
,
S.Y.
(
2021
), “
Knowledge management based on information technology in response to COVID-19 crisis
”,
Knowledge Management Research and Practice
, Vol.
19
No.
4
, pp.
468
-
474
, doi: .
Wang
,
X.S.
,
Ryoo
,
J.H.J.
,
Bendle
,
N.
and
Kopalle
,
P.K.
(
2021
), “
The role of machine learning analytics and metrics in retailing research
”,
Journal of Retailing
, Vol.
97
No.
4
, pp.
658
-
675
, doi: .
Wu
,
H.
,
Gu
,
X.
,
Zhao
,
Y.
and
Liu
,
W.
(
2020
), “
Research on the relationships between structural hole location, knowledge management and cooperation innovation performance in artificial intelligence
”,
Knowledge Management Research and Practice
, Vol.
22
No.
6
, pp.
1
-
10
, doi: .
Xiang
,
Z.
,
Shin
,
S.
and
Li
,
N.
(
2020
), “
Online tourism-related text: a perspective article
”,
Tourism Review
, Vol.
75
No.
1
, pp.
324
-
328
, doi: .
Zhuang
,
Z.Y.
,
Wilkin
,
C.L.
and
Ceglowski
,
A.
(
2013
), “
A framework for an intelligent decision support system: a case in pathology test ordering
”,
Decision Support Systems
, Vol.
55
No.
2
, pp.
476
-
487
, doi: .
Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licenceLink to the terms of the CC BY 4.0 licence.

or Create an Account

Close Modal
Close Modal