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Purpose
This paper aims to identify key challenges and opportunities for tourist destinations in 2030.
Design/methodology/approach
This paper is a discussion of literature on tourism futures and analysis of trends.
Findings
That it is impractical to accurately make forecasts in terms of numbers, given external forces of change; the need to evaluate possibilities and opportunities likely to develop; tackling key issues such as climate change, political disturbance and overtourism.
Practical/implications
This paper provides clarification of potential issues and problems and possible mitigating measures.
Originality/value
The paper provides insights based on expert reading of the present.
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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