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Purpose
The purpose of the paper is to identify key challenges and opportunities for tourist destinations.
Design/methodology/approach
The paper provides an analysis and discussion of travel and hospitality trends.
Findings
The major travel and tourism trends are: the unstoppable digital transformation of the travel industry; the dominance of travel online for information and bookings; advancing complexity in traveller acquisition; and new tourism power is in the East.
Practical implications
The paper clarifies a number of potential issues and problems and offers possible mitigating measures.
Originality/value
Offers insights based on an expert reading of the present.
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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