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Purpose

The purpose of this paper is to discuss the contribution of animal‐based attractions to ecological causes – particularly wildlife conservation and environmental education – while portraying the debate regarding the legitimacy and effectiveness of these sites.

Design/methodology/approach

An extensive literature review gives examples, demonstrating the potential of animal‐based attractions to support the causes of ecological sustainability while raising the challenges, constraints, and limitations in utilizing them to the fullest.

Findings

Opposition to animal‐based attractions is fierce and should be understood and addressed by management and regional associations.

Practical implications

Suggestions for improving the sites' operations are elaborated throughout the paper.

Originality/value

The paper is of value to relevant stakeholders including zoological professionals and animal activists, and it can raise awareness of certain aspects that may not have received adequate attention.

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