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Purpose
– The purpose of this paper is to investigate the role of culture in economic growth in areas where the Shilpgram fair is facilitated in Rajasthan.
Design/methodology/approach
– The data are acquired through primary and secondary data with individual meetings, interviews and questionnaires.
Findings
– The study uncovered that the Shilpgram fair is expanding mindfulness and financial development of rural life and crafts particularly for younger people.
Originality/value
– This study presents recognition of the financial effects of tourism on neighbouring group association in tourism development.
© Emerald Group Publishing Limited
2015
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