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Purpose

– This paper aims to explore the rationale for the theme issue question “Services management and the growing number of Asian travellers – what needs re-thinking?” and profile the theme issue.

Design/methodology/approach

– This paper explains the approach taken to investigate and respond to aspects of the theme issue question and the specific contribution of each article in the theme issue collection.

Findings

– This paper identifies a number of action points arising from the theme issue which are discussed in the final article: Conclusion: What needs re-thinking in services management in the dawning age of Asian travellers?

Originality/value

– There are very few articles that address the implications of rapidly growing outbound Asian travel for services management; so, this theme issue provides a significant step forward, with implications for both academics and practitioners.

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