...Gökçe Yüksek; Serkan Olgac; Merve Kalyoncu Yolaçan; Gulnash Askarova Purpose This study aims to examine the effects of perceived cultural distance (CD) among potential tourists considering a visit to Kazakhstan on destination image (cognitive and affective dimensions) and travel intention (TI...

...Öznur Akgiş İlhan Purpose This study aims to identify the perceptual barriers that weaken Kazakhstan’s destination image in the global tourism market and to examine the rebranding opportunities that may help overcome these barriers. The study is based on the assumption that destination image...

...Haci Ahmet Cakir; Egem Zagrali Cakir Purpose This study examines the effect of some motivations of domestic tourists visiting Mugla related to the consumption of local Mugla food on behavioural intentions. The mediating impact of destination image on the behavioural intention effect of tourists...

... factors arising out of rising visitor experience in the digital media sphere. Findings Key factors are nuanced around service quality of the destination image. Identified factors that need the attention of the policymakers, site management and service professionals at large are fairness of price...

... Limited Licensed re-use rights only Tourism Marketing strategy Destination image Improvement Leveraging What marketing strategy for destinations with a negative image? This issue of Worldwide Hospitality and Tourism Themes addresses this strategic question by drawing...

...Nichole Hugo; Hannah Miller Purpose The purpose of this paper is to analyze how effectively Jamaica recovers from negative destination image due to the Zika virus to assist other countries with similar destination image issues. Because negative media coverage of a destination is a strong deterrent...

... it necessary for the destination to set a new tourism strategy aimed at improving its image among European tour operators and tourists. Originality/value This paper considers the extent to which a crisis in destination image affords an opportunity to reconsider its tourism strategy and improve its...

... destination image during crisis (Avraham, 2015) and the importance of educating tourists at the pre-visit stage (Séraphin et al., 2017), among other important issues. Developing understanding as to how destinations with a negative image could be improved is extremely important, as: Tourism...

... and destination image. Findings This paper observes that responsible tourism policy can help improve the image of destination South Africa. Research limitations/implications This paper provides recommendations for destinations impacted by a negative global perception or being seen as a risky area...

... highlighting their potentials and barriers. Tourism Marketing strategy Destination image Improvement Leveraging Hugues Seraphin can be contacted at: hugues.seraphin@winchester.ac.uk © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Israel...

... that tourism operators have emerged from the past four years of crisis more competitive and aware of a new paradigm taking shape in the tourism industry. In this context and drawing on the discussion and main ideas presented by the theme issue authors, we highlight the following: Portugal Destination...