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Keywords: Improvement
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Journal Articles
Conclusion: what marketing strategy for destinations with a negative image?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2017) 9 (5): 570–576.
Published: 09 October 2017
... in their own right and re-establishes how post-colonial, post-conflict and post-disaster destinations could improve while highlighting their potential and limiting factors. Hugues Seraphin can be contacted at: hugues.seraphin@winchester.ac.uk © Emerald Publishing Limited 2017 Emerald Publishing...
Journal Articles
Introduction: what marketing strategy for destinations with a negative image?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2017) 9 (5): 496–503.
Published: 09 October 2017
... highlighting their potentials and barriers. Tourism Marketing strategy Destination image Improvement Leveraging Hugues Seraphin can be contacted at: hugues.seraphin@winchester.ac.uk © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Israel...
Journal Articles
Why and how should the international volunteer tourism experience be improved?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2015) 7 (2): 208–214.
Published: 13 April 2015
...Angela M. Benson Purpose – The purpose of this paper is to summarise the contributions made in this theme issue and draw conclusions about the issue’s key question “Why and how should the international volunteer tourism experience be improved?”, thereby providing a theme issue conclusion...
