... © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Tourism Marketing strategy Destination image Improvement Leveraging For many destinations, tourism is perceived as a panacea for economic and social development and hence, countries...

...Hugues Séraphin; Vanessa G.B. Gowreesunkar Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims...

...Hugues Séraphin; Vanessa G.B. Gowreesunkar; Richard Teare Purpose The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team. Design/methodology...

... be contacted at: jcosta@institutodeturismo.org © Emerald Group Publishing Limited 2010 Tourism management Hospitality management Competitive strategy Communication technologies Marketing strategy This theme issue analysed the competitiveness of tourism destinations through the use...