...Hugues Séraphin; Vanessa G.B. Gowreesunkar Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims...

...Hugues Séraphin; Vanessa G.B. Gowreesunkar; Richard Teare Purpose The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team. Design/methodology...

... highlighting their potentials and barriers. Tourism Marketing strategy Destination image Improvement Leveraging Hugues Seraphin can be contacted at: hugues.seraphin@winchester.ac.uk © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Israel...

... management Competitive strategy Communication technologies Marketing strategy This theme issue analysed the competitiveness of tourism destinations through the use of different tools and methodologies. The articles selected explored the theme from different angles, from strategically planning...