... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Tourism advertising Neuro-approaches Hospitality Tourism Travel Neuro-tourism Rapid digitalization has transformed tourism promotion strategy formulation and has reshaped how destinations compete for consumer...

...Osman Pelit; Aziz Bukey; Nil Konyalilar; Adem Arman Purpose This study aims to systematically evaluate the contexts, methodological diversity, and research themes in the use of neuroscientific measurements within travel–tourism literature for the period 2013–2025. Accordingly, it analyzes in which...

... the future of sustainable tourism will look like, from different perspectives and segments. To open the issue, we selected an article by Eduardo Santander. The paper takes a look at the evolution and importance of sustainable development for the travel and tourism industry today, exploring sustainable...

...Javier González-Soria Moreno de la Santa Purpose The purpose of the paper is to identify key challenges and opportunities for tourist destinations. Design/methodology/approach The paper provides an analysis and discussion of travel and hospitality trends. Findings The major travel...

... at the evolution and importance of authenticity and experiences for the travel and tourism industry today. Findings Part and parcel of the pursuit of authenticity is a conscious debate about what actually counts as authentic; although in tourism, it typically involves an emphasis on experience. However...

..., Switzerland, Norway, Austria and Italy are considered developing markets. They have motivations to travel to destinations similar to Madeira, but the results in the destination have high growth potential, compared to the identified key target markets. Finally, Russia, the USA, Brazil and Canada...

... for measuring the value of a rural environment with regards to recreational use, that is, the stated preference (SP) and revealed preference (RP) techniques. Under the RP technique category, suitable methods for valuing the use‐value of natural resources are the market prices (MP), travel cost model (TCM...