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Volume 2, Issue 1
1 February 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 1
Review Article| February 01 2000

Kids Culture

Mike Bowen
Mike Bowen
Eleven, Carlson Marketing Group, Alice Court, 116 Putney Bridge Road, London SW15 2NQ, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (1): 19–23.
https://doi.org/10.1108/eb027631

This paper is taken from a presentation slide show given by the author late last year. It talks about promoting to children and how, as children are growing up younger, new strategies are needed to capture and retain their interest.

Keywords: Profiles, Spending Power, Adult Children, Stimulation and Variety
This content is only available via PDF.
© MCB UP Limited
2000
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