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Volume 2, Issue 3
1 April 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 3
Review Article| April 01 2000

International Differences Among Kids and Age Compression Available to Purchase

Raymond Hastings
Raymond Hastings
Market Planning Manager, Lego UK Ltd, Ruthin Road, Wrexham LL13 7TQ, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (3): 187–189.
https://doi.org/10.1108/eb027650

This paper aims to summarise a series of observations from many different research projects and propose two frameworks of understanding for those who are marketing to children; international cultural differences among children and age compression.

Keywords:
Cultural Differences, Age Compression, Stages of Development
This content is only available via PDF.
© MCB UP Limited
2000
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