Examining the effects of CE and BE on consumers’ purchase intention toward green apparels

Dr Yatish Joshi is based at the School of Business, Flame University, Pune, India. He holds a Doctorate Degree in Marketing from Indian Institute of Technology, Roorkee. His work experience comprises mixed blend of industry and academics. He has published several research papers in refereed journals of international repute. His areas of interest include consumer behavior and sustainability. He is the recipient of Emerald Literati Network Awards for Excellence-2017. He is also a regular reviewer for some of the prestigious management journals.

Dr Anugamini Priya Srivastava is based at the Symbiosis Institute of Business Management Pune, Pune, India. She is working as an Assistant Professor in the Symbiosis Institute of Business Management Pune, Symbiosis International (Deemed University). She has completed her PhD thesis in the area of HRM from Department of Management Studies, IIT Roorkee. She has teaching and research experience of more than seven years. Prof Srivastava’s teaching interest include leadership, job performance, optimism, efficacy and behavior, research methodology, business statistics, performance management and Employment related laws. Her research papers has been published in Current Psychology (Springer, USA), Tourism Management Perspectives (Elsevier), European Journal of Training and Development (Emerald, UK), International Journal of Management in Education (Inderscience, UK) and International Journal of Productivity and Performance Management (Emerald, UK) to name a few.