Issues

Special Issue: Engaging Young Consumers. Guest Editor: Manish Gupta

Guest editorial

Manish Gupta
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Engaging customers through credible and useful reviews: the role of online trust

Musarrat Shaheen; Farrah Zeba; Namrata Chatterjee; Raveesh Krishnankutty
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Drivers of social media disengagement: a study of young consumers in Vietnam

Long Thang Van Nguyen; Rajkishore Nayak; Jerry Watkins; Phuong Ngoc Duy Nguyen
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Honey, find me the moon: exploring engagement on dating and matrimony platforms

Ami Mitinkumar Shah
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Adoption barriers in engaging young consumers in the Omni-channel retailing

Manu Sharma; Manish Gupta; Sudhanshu Joshi
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Examining the engagement of young consumers for religiously sanctioned food: the case of halal food in India

Yusuf Hassan; Jatin Pandey
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Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement

Nagaraj Samala; Bharath Shashanka Katkam
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Examining the effects of CE and BE on consumers’ purchase intention toward green apparels

Yatish Joshi; Anugamini Priya Srivastava
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