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Volume 2, Issue 1
1 February 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 1
Review Article| February 01 2000

The Importance of Using the Right Label: For ‘Kids’ Don't Read ‘Children’

Gerrie Hawes
Gerrie Hawes
New Solutions Artists House 14–15 Manette Street Soho, London W1V 5LB, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (1): 67–69.
https://doi.org/10.1108/eb027637

The author believes children are very different ‘creatures’ to kids and that marketers need to understand which one of these distinct groups they are targeting. This article was first published in Kids Marketing Report vol. 1 no.7

Keywords: Kids vs. Children, Influence Interaction, Targeting, Language Police
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© MCB UP Limited
2000
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