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Volume 2, Issue 1
1 February 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 1
Review Article| February 01 2000

Making Learning Fun: Repositioning a Traditional Brand for the New Millennium

Fiona Davis
Fiona Davis
Early Learning Centre South Maston Park Swindon SN3 4TJ UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (1): 77–82.
https://doi.org/10.1108/eb027640

This paper looks at how the Early Learning Centre have reviewed their relevancy to their customer base and ensured that they have developed a differentiated communications programme to talk to their customers.

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© MCB UP Limited
2000
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