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Volume 2, Issue 2
1 March 2000
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 2, Issue 2
Review Article| March 01 2000

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Julian Hosting
Julian Hosting
PPW UK, Erico House, 91–93 Upper Richmond Road, Putney, London SW15 2TG, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
2000
International Journal of Advertising and Marketing to Children (2000) 2 (2): 119–121.
https://doi.org/10.1108/eb027643

How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today.

Keywords: Premium Supply, Rewards, Competition, Marketing
This content is only available via PDF.
© MCB UP Limited
2000
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