Explains the educational value of character‐led preschool magazines within the context of child development; the study by Browne shows that they are of more than purely leisure value. Defines media literacy, and distinguishes the world of children’s popular culture from that of adults. Shows how magazines function as an educational tool because of their interactive format, familiar characters from television, and non‐challenging nature, which however allows children to develop puzzle‐solving skills as well as reading skills. Outlines in a table the developmental stages of children from two to five years in terms of general and physical development, linguistic and symbolic development, cognitive development, and emotional and social development.
Article navigation
1 January 2005
Review Article|
January 01 2005
Learning from preschool magazines Available to Purchase
Jacqueline Harding
Jacqueline Harding
BBC Worldwide Children’s Magazines
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-7212
Print ISSN: 1747-3616
© Emerald Group Publishing Limited
2004
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (1): 30–36.
Citation
Harding J (2005), "Learning from preschool magazines". Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6 No. 1 pp. 30–36, doi: https://doi.org/10.1108/17473610510814390
Download citation file:
Suggested Reading
Understanding child development
Young Consumers: Insight and Ideas for Responsible Marketers (January,2005)
Marketing to children (and mums) through children’s magazines
International Journal of Advertising and Marketing to Children (January,2004)
Children's use of brand symbolism: A consumer culture theory approach
European Journal of Marketing (May,2008)
Encyclopedia of Child Behavior and Development
Reference Reviews (August,2011)
The Wiley‐Blackwell Handbook of Childhood Cognitive Development (2nd ed.)
Reference Reviews (May,2011)
Related Chapters
Indigenous Contributions to Psychological Reflections and Practices: A Case Study in the Context of an Academic Network
Reframing Developmental Psychology: Perspectives from the Global South
Loaded Magazines: James Bond and British Men’s Mags in the Brosnan Era
From Blofeld to Moneypenny: Gender in James Bond
Childhood Beyond Developmental Psychology
Reframing Developmental Psychology: Perspectives from the Global South
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
