Issues

The Net Generation: Media Consumption is Changing as Kids Have More Choice

Sharon Carter
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Marketing Toys On The Internet — It's Child's Play! Or Is It?

Harvey Linke
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The Role and Influence of Children in Family Holiday Decision Making

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Youth Awareness of Tobacco Sponsorship As A Dimension of Brand Equity

Robert Sparks
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A Case Study of SchoolCards™: Innovative Communication with Teenagers in Secondary Schools

Gail MacIndoe
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Millennium Kids and the Post‐Modern Family

Gerry Hahlo
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Cartoon Crazy?

Jane Sancho‐Aldridge; Nicki Karet
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To Infinity and Beyond: Character Merchandising and Children's Toys

David Marshall; Sarah Flelan
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