Issues

Special Issue: The Chinese Little Emperors marketing to Chinese young consumers. Guest Editor: Cheng Lu Wang

Advertising to Chinese children

Marisa Planells Valero
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Little Emperors grown up: a case study of cosmetic usage

Tracy Scelzo; Dawn Lerman
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Influence of television advertising on adolescents in China: an urban‐rural comparison

Kara Chan; Xiao Cai
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An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions

Venkatapparao Mummalaneni; Juan (Gloria) Meng
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Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

Kim‐Choy Chung; David K. Holdsworth; Yongqiang Li; Kim‐Shyan Fam
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Children's influences on family decision making in Hong Kong

Tai Ming Wut; Ting‐Jui Chou
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The influence of money attitudes on young Chinese consumers' compulsive buying

Dongjin Li; Ying Jiang; Shenghui An; Zhe Shen; Wenji Jin
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Guest editorial

Little Emperors: the future of China’s consumer market

Cheng Lu Wang
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