Issues

Approaching children in experience advertising: Danish amusement parks 1969‐2008

Malene Gram
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The dilemma of flavor and color in the choice of packaging by children

Mathilde Gollety; Nathalie Guichard
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Impact of the internet on teenagers' influence on family purchases

Anupriya Kaur; Y. Medury
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A path model of perceived financial risk in casino blackjack

Dwane H. Dean
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Credit card use: disposable income and employment status

Joshua Fogel; Mayer Schneider
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Influence of children on purchasing decisions of well‐to‐do families

F. Bahar Isin; Sanem Alkibay
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Tween girls' perception of gender roles and gender identities: a qualitative study

Kara Chan; Birgitte Tufte; Gianna Cappello; Russell B. Williams
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Editorial

Editorial

Dr Brian Young
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Note from the publisher

A new company descriptor takes us into a new era

Rebecca Marsh
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Practitioner perspective

Connectivity and kids: a practitioner’s view

Bryan Urbick
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