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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
15 March - Volume 12, Issue 1, Pages 5 - 90
14 June - Volume 12, Issue 2, Pages 96 - 183
30 August - Volume 12, Issue 3, Pages 193 - 275
22 November - Volume 12, Issue 4, Pages 285 - 369
Volume 12, Issue 4
22 November 2011
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ISSN
1747-3616
EISSN
1758-7212
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In this Issue
Editorial
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Phone bullying: impact on self‐esteem and well‐being
Judy Drennan
;
Mark R. Brown
;
Gillian Sullivan Mort
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Consumer research on tweens: putting the pieces together
Erika Lundby
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Children as agents of secondary socialisation for their parents
Torgeir Watne
;
Antonio Lobo
;
Linda Brennan
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Generation Y's athlete role model perceptions on PWOM behaviour
Ivan Buksa
;
Ann Mitsis
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Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
Nitin Gupta
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for Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
Segmenting young adults through their consumption styles: a cross‐cultural study
Ulun Akturan
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Nuray Tezcan
;
Alexandra Vignolles
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for Segmenting young adults through their consumption styles: a cross‐cultural study
Behavioral aspects of cell phone usage among youth: an exploratory study
Matti Haverila
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Editorial
Editorial
Dr Brian Young
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Advertising to children in Japan
Akihiko Hara
;
Naomasa Nakagawa
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Practitioner perspective
Looking at brands through childrens eyes
Bryan Urbick
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